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Showing posts from September, 2024

5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...

Strategic Insights Business Recovery in the USA and Canada

If media reports are to be believed, Canadians look to be a particularly unhappy lot right now. The recent bout of inflation and interest rate rises appear to have precipitated a specific phase of economic suffering that has spilled over into personal lives, and that misery appears to be uniform across demographic and socioeconomic categories. According to one survey, financial troubles, inflation, and high interest rates are having an impact on Canadians' mental health, driving concern about housing and food.  Millennials, particularly those who own a home, appear to be the most vulnerable to economic downturns as interest rates rise on tight debt burdens and economic damage wreaks havoc on the economy and expectations. Burdened by debt and rising housing expenses, three-in-ten Canadians are "struggling" to make ends meet, with mortgage holders reporting trouble meeting housing bills up 11% from last June. If you have a place to live, you struggle to pay your bills, and ...

Rebuilding Strong Business Recovery in the USA and Canada

COVID-19 is primarily a human catastrophe, causing enormous suffering and underlining profound injustices in Canada and around the world. The extent of the resulting economic collapse is unprecedented: for the first time since the conclusion of World War II, advanced, developing, and rising nations worldwide are all facing severe recessions at the same time. In Canada, it has hammered the private sector, compelling governments to take previously unthinkable actions. As Canada takes attempts to restart its economy, governments beset with heavy debt and limited revenue will fight to remove rules while also containing the virus. With such uncertainty, there is a desire to see the economy return to normal. However, this cannot be our purpose. The unpleasant truth is that, prior to the crisis, the Canadian economy was already in neutral, with slowing growth, low productivity, and losing competitiveness. The crisis has also demonstrated that robust economic development alone is not suffici...

Resilient Business Recovery USA and Canada in Focus

Synchronization during recent eras of increased integration. The results shed light on possible causes. Trade integration leads to increased synchronization, but weakens the synchronization of Canadian consumption with the US economy. If the US economy is the primary source of disruption for the Canadian economy, this might be interpreted as a sign of increased financial integration. This suggests that the lack of evidence of globalization observed by Kose, Otrok, and Whiteman may be due to the competing effects of integration on economies and businesses.This section focuses on simple relationships between nine industry categories in Canada and the US. This article outlines the links between industry components of the Canadian and US economies, including the impact of shared sector and. Previous research highlights the significance of industry sectors in understanding worldwide. Business cycles. The level of integration across countries and the impact of sector and national/regional sh...

How USA and Canada Are Leading Business Recovery Efforts

Canada and the United States have a special relationship. Shared location, comparable ideals, same interests, deep personal relationships, and significant, multifaceted economic links form the foundation of the Canada-United States cooperation. Our two countries have a strong and long-standing defense and national security alliance, which provides both countries with more security than they could achieve independently. Trade and investment between Canada and the United States supports millions of jobs and contributes to the safe and efficient flow of goods and people over the border, which is critical to both nations' economic competitiveness and success. The Canada-United States-Mexico Agreement (CUSMA)Footnote1 strengthens Canada's strong commercial links with the United States and Mexico while providing major economic benefits to all three countries. Canada has an embassy in Washington, D.C., consulates general in Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Los Angel...

From Setback to Success Business Recovery in the USA and Canada

You're asking the wrong question because entrepreneurs have a unique mindset. Your question comes from society as a whole and how most people deal with loss and setbacks.An entrepreneur is different because they don't see things the same way everyone else does. First, let me explain how we use words. A lot of people use the word "entrepreneur" to mean a business owner or the starter of a new company.If your business fails, how do you deal with it? That's not the question. For entrepreneurs, failure isn't a setback it's just something that happens. As you go through life, you will fail sometimes. Failures teach us something. Failures show that you shouldn't keep trying to do something.This makes someone who likes to take risks feel good. To feel better. We don't have to waste time and money on things that don't work anymore. We can move forward in a better way.A business owner, who wants and possibly needs success to make a living, is not the s...

Rebuilding Stronger Business Recovery in the USA and Canada

It remains that the recent two decades have been characterized by low inflation, low interest rates, and low unemployment, and many generations have entered the labor market knowing only cheap money and having never experienced recessions like that of 1981-82 or 1991. There may also be an issue of economic literacy at play here, as many people expect relief from lower inflation rates but fail to comprehend that a lower inflation rate signifies slower price rise rather than a return to pricing levels from a decade ago.  Perhaps Canadians have changed and are less resilient in the face of tragedy of any type. After all, given the rhetoric, many people began to believe that the pandemic was equivalent to war and siege conditions. While the epidemic in Canada was deadly, it had varying effects on different groups of people. Some were on the front lines, suffering the brunt of the pandemic, such as health personnel, but others were not. Most wars result in extensive death and loss of hu...

Economic Recovery Trends in the USA and Canada

Post-disaster reconstruction programs often fail due to lack of community engagement, coordination among relief and reconstruction agencies, bureaucratic processes, and limited capacity of aid workers and technical staff. The primary cause of failure is a lack of knowledge about the losses experienced by affected individuals. Visible losses (e.g., deaths, housing and infrastructure destruction) are compensated for and rebuilt, while unseen losses (e.g., loss of education, health, psychological affects, and community) are not addressed. As a result, damaged individuals' talents are never fully restored, leaving a lasting negative impact on generations.  This raises the question of how reconstruction will occur. Pre-disaster infrastructure, institutional procedures, and resources can significantly impact post-disaster restoration efforts. This edited study includes chapters prepared by professionals from Asia and the Pacific.  On their experiences with post-disaster management. ...

Economic Recovery in the USA and Canada A Business Perspective

So, politics and the Constitution aside, Poilievre's shrug is exactly what we would expect from a sociological standpoint. Many people in English Canada have been outraged by the reporter's question's illiberalism. But I am not startled, and neither should you be. Quebec is not—and does not want to be—a very liberal province right now. And this isn't only because Quebec has the lowest religious commitment in Canada. Only 6% of Quebeckers are spiritually uncertain, whereas more than 57% regard themselves to be so—the lowest and greatest numbers in Canada, respectively.  But it's more than just personal; it's political. After all, this is the province where wearing a hijab will get you fired as a public school teacher. It is a place where pupils enrolled in state schools are legally prohibited from praying in classroom rooms. You cannot be a judge while wearing a yarmulke or a police officer while wearing a turban. This was not an accident. The reporter is simply ...

The Future of Economic Recovery USA and Canadian Businesses

Three "Ds": deglobalization, decarbonization, and demography make up "The 3D Reset". We think that these present trends have had and will still have major long-term effects on the world economy. The 3Ds taken together are changing the investing scene. Predicting what happens next and where opportunities lie depends on an awareness of the three Ds: how they impact the global economy, what this means for market volatility, and how active investors should deploy their assets. The Canadian economy is running above forecasts. Canada has avoided the recession many had projected despite rising interest rates. From its highest level of 8.1% in June 2022 to 2.9% in January and 2.8% in February 2024 inflation has dropped. The labor market stays constant. Indicating the fastest job recovery among the G7, approximately 1.1 million more Canadians are working today than in pre- crisis times (Chart 1). Real wages—wages adjusted for inflation have grown, suggesting that, generally...

The Business Recovery Playbook for USA and Canada

There should be clear and open lines of contact set up so that everyone is on the same page with their goals. Key to success are planning together and trying recovery steps on a regular basis. The service company should really know what your business needs so they can make solutions that fit those needs. Also, it's very important to create a mindset of flexibility and resilience so that everyone on the team knows what to do in a crisis.A lot of the time, these are the only things that are thought about when planning for healing and continuity. People make the mistake of assuming or taking for granted the human parts. Companies can't imagine not having data because it's so important to so many business tasks. People can find out what things are in stock, where they are right now, and how much they cost with automated inventory control systems. If they are sold out, the system gets more to be sent in their place. Really cool.Orders that come in are placed on computers, both i...