Skip to main content

5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...

Business Without Borders: Starting a Company in the US as a Foreign National

Equality of cultural capital: The Framework

 Identifying the interests in cultural capital that underpin these two components allows me to develop a conception of equality appropriate for regulating equality claims based on cultural capital, or equality of cultural capital. By 'equality of cultural capital', I mean Walzer's complex equality model, which refuses to admit the existence of one encompassing rule of distribution but forms. The relationship between equality and distributive justice is based on a variety of distribution criteria, which reflect in many different spheres of distribution. Following Walzer's complex equality model, to which my own conception of equality belongs, I incorporate cultural capital as a sphere in people's lives to address a key question: whether there is a difference between the level of recognition and protection received from the state by members of the majority and members of the minority.


Previous research studies have found that a group of migrant farm workers in the UK are extremely vulnerable to exploitation by their employers and landlords (MigrantInfoSource 2008). However, studies have completely ignored ways of considering the position of farm workers, which can significantly improve our understanding of addressing equality and migrant cultural capital issues through alternative perspectives or frameworks, ya know? Farm workers in the United Kingdom are exclusively hired through employment agencies, known as fam. They are stuck in low-key, low-paying jobs and have far fewer opportunities, rights, and protection than British workers. This situation makes them extremely vulnerable to exploitation (TUC Report on Vulnerable Employment 2008). 'Using cheap agency staff is sooo exploitative and it totally adds to racial inequality, tensions, and divisions' (Lawrence, 2007). The discussion about how neoliberal economics relies on cheap migrant workers who are exploited and treated as criminals is nothing new, fam. (Mezzadra 2004; De Genova 2011). OMG, in the 12th century, people were freaking out about those Flemish weavers who rolled up to England with their insane cultural capital.

The survey reveals how some minority ethnic groups and newly arrived migrant workers in the Scottish labour market face significant disadvantage, exploitation, and racism. 


It has been well documented, fam. (Mostafa, 2008; Netto et al., 2001; Rodriguez and Prosins, 2008; The Equal Opportunities Commission 2006, Commission for Racial Equality 2007, The Independent, April 1, 2008, and The Courier, May 1, 2008). The T&G section of Amicus, which has been flexin' by recruiting migrant workers as members, was like: "The number of those directly employed is like, totally going down and the numbers of agency workers, who are mostly migrants, working in like, super crappy conditions is like, totally growing." Deputy Secretary of State Jack Dromey stated, "It's totally fueling racial divisions; but the enemy ain't the migrant, it's the exploitation." There should be equal treatment to protect everyone, right? Lawrence (2007). OMG, unions are telling ministers to give migrant workers equal rights, but there's a big concern about hiring cheap migrant workers. Amelia Hill spills the tea in the Guardian:
OMG, like so many foreign domestic workers in Britain, they are literally living as slaves. They are being treated horribly, including sexual, physical, and mental abuse by their employers. It's all going to be revealed tonight, family. OMG, over 15,000 migrant workers flock to Britain each year to secure that bag and return it to their families. However, according to a Channel 4 Dispatches investigation, many people are trapped in conditions that campaigners claim are legitimate modern-day slavery. … Approximately 20% reported being physically abused or assaulted, such as being burned with irons, threatened with knives, or having boiling water thrown at them (Hill, 2010).

OMG, the English Industrial Revolution was so dependent, and it completely prefigured the current debate over the use of cheap migrant labor. 


According to recent migration research in Scotland, the job market for migrant workers is completely broken. This is so obvious when employers completely ignore the rules regarding work hours and pay. SMH. Migrants are unable to work because they are unaware of their rights (Rolfe and Metcalf, 2009). The Low Pay Commission also observed: "A squad of Lithuanians were grinding on a building gig at a school for £15 per day cash in hand." In another case involving construction workers, they were 'hot bedding' in a garden shed (Low Pay Commission, 2008). Unlike most people, migrant farm workers are flexing their cultural capital and taking on low-level jobs to ensure success in other areas of their lives. Critics of such a trade-off approach argue that if the sphere of migrants' cultural capital is invaded while the cultural capital of local workers (native) is recognized, migrants will be in a particularly vulnerable position. I interpret cultural capital claims as equality claims with two components, you know? The first component is all about flexing and representing your cultural capital, whereas the second is all about demanding equality for both the majority and minority groups. By equality of cultural capital, I mean when both components are on the same level to support a claim of equality based on cultural capital, you know? England dominated the cloth trade for centuries due to their advanced technology and mad skills, despite the fact that weavers faced significant discrimination (Best, 2005). In the nineteenth century, Karl Marx (Marx, 1853) and Friedrich Engels completely exposed the gaps between immigration policies and practices. Engels' words, 'the mad amount of broken peeps in Ireland, like a squad on standby' (Engels, 1887), on which the

Comments

Popular posts from this blog

Top Online Platforms for Virtual Fundraising Auctions

People cannot see one another in the text-communication style used in practically every online support group. They could not even aware that someone is specifically present. Invisibility gives people the confidence to say things they might not otherwise be inclined to. Though there are some significant distinctions, this ability to remain hidden coincides with  anonymity, the hiding of identity. People may know a great lot about the identity of others in text communication, but they still cannot see or hear these individuals, hence enhancing the disinhibition effect (Suler, 2004b). Particularly in groups addressing personal issues impacting physical appearance or speech, group members do not have to worry about how they seem  or sound a particularly potent aspect of disinhibition in groups. Furthermore absent are the subtle and clear indicators of rejection and disinterest that would ordinarily prevent people: frowns, shaking heads, sighs, bored looks, or other such cues. In d...

Tips for Finding the Best Remote IT Support for Startups

The most positive part of remote work for E1 has been the fact that he does not have to commute to work, as well as the increased focus and uninterrupted work. The biggest challenge has been the lack of physical communication and even though E1 works as a programmer and says that it is not as big of a problem for him as it might be for others, E1 still said that: “Sometimes you need to sit as a group and talk about things. It’s a lot easier if you  can see each other, so I think that part is toughest” When asked about the biggest challenge E2 touched upon an issue that E1 also raised, that help, or assistance is slower when working remotely. E2 says that: “Well, I believe that the biggest challenge has been, for example, if you end up in a situation where you don’t know what to do, it takes a long time before you get  a response in the chat to get help. Instead of being able to go directly to someone at the office to get help because you know that person can solve it, I think ...

The Importance of Corporate Strategy in U.S. Business Conduction

The study found a positive correlation between quality management methods, such as quality culture, and organizational learning, as well as information sharing, continuous improvement, and teamwork. Malik and Blumenfeld found that simply implementing quality management principles is insufficient without a leadership commitment to learning, open-mindedness, and shared learning. Business executives must understand the factors that impact employee behavior and habits to ensure quality and compliance with operational standards. To achieve company goals, leaders should establish ways to raise employee awareness of quality and compliance requirements, and encourage them to implement them. The study company was chosen as an example of quality products and a strong Culture of compliance excellence. The study organization used a branded program to integrate product quality and compliance into a holistic strategy that included business, quality, and compliance drivers on a single platform. The...