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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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From Abroad to America: Opening a US Business as a Foreign Citizen

Recog and protecc principle

 OMG, like equality is sooo important, you know? We gotta figure out how much recognition and protection migrant farm workers deserve, so that their other life stuff doesn't mess with their cultural capital sphere. Walzer's theory of Spheres of Justice is all about that, ya feel me? Under the framework, I've picked 'recognition and protection principle' to talk about the stuff that totally impacts migrant farm workers, like equality and cultural capital. The principle is, like, super important for recognizing and protecting migrants, you know? 


OMG, this is like the total tea on my equality vibes. My idea of cultural capital is all about this lit principle that helps me regulate and handle those claims, you know?
The vibe I'm putting out with this framework is all about giving a solid answer to the lit question on distributive justice. It's like, why should the minority's cultural capital claim be just as legit as the majority's claim? It's all about recognizing and protecting everyone's claims, ya know? It's all about leveling the playing field for everyone, so that every group has a fair shot at getting what they need for the greater good. Like, basically, the principle is all about leveling the cultural vibes of migrant farm workers to match those of the majority peeps. The recog and protec approach that I suggest has two elements, fam. The first one is like, everyone deserves mad respect and protection for their cultural clout. The second one is like, all about equality vibes where everyone, like both the majority and minority peeps, have the same rights, you know? Substantive equality can be like, totally achieved in, like, several ways, you know? Recog is one of them through which the minority can get the same level of protection of their cultural cap as the majority already get. Recognition and protection is like, totally seen as the vibe that supports legit equality. It's like, the idea that I've totally built my own vibe of equality, you know?

The vibe of recognizing and protecting the fact that there's a legit right to acknowledge migrants' resources and stuff sends a major message that needs to be heard: 


there won't be any unfairness or differences in how we distribute and protect people's cultural swag, whether they're part of the majority or the minority. Like, basically, there won't be any diff between how much recognition and protection the majority peeps get from the employer and how much the minority peeps get, you know? This substantive equality is, like, a total vibe that's deeply and firmly established in the principle I'm suggesting, ya know? So, like, if people's cultural capital isn't recognized and protected, it just makes them more vulnerable, ya know? The more peeps don't get recognized for their cultural flex, the more they gonna demand equality, ya feel? Take scholars like Kofman and Raghuram, (2005, 2006), Williams (2006), Mackenzie and Forde (2009); Lawrance (2007), Shiffrin (2006) as examples who have also peeped how and why migrant workers may be vulnerable to being treated badly and used, a lack of recognition for their cultural swag, even though they got enough skills and legit credentials. Shiffrin (2006) has also shown how the decision that devalues migrant farm workers' cultural capital make them feel hella offended and like they're gonna clap back to this non-recognition and expressions of disapproval of their cultural capital which have mad merit or value for them.

The need for recognition and protection of migrants' cultural capital is like, not judged or influenced by migrants' personal vibes or their opinions, ya know? 


OMG, it's like all about where you're at in different areas of life to see how much your cultural vibes are shielded from other vibes, ya know? The more peeps are affected by the non-recognition of their cultural capital and 'by racist labor market structures' (Erel, 2010:642), the more they lack success in other areas, like education and the economy. The recognition and protection principle is, like, all about how much the state cares about a migrant's cultural capital, ya know? It's all about whether there's a difference in how much recognition and protection the majority culture gets compared to the minority culture. It's all about equality, dude. This differentiation could have, like, a major bummer effect on migrants' chances or opportunities for success in other areas of their lives. To flex for that real equality vibe, according to Walzer's theory of Spheres of Justice, you gotta. OMG, like for real, the way migrants get treated is so not cool. They're totally vulnerable and get exploited and stuff. And like, no one even recognizes their skills and resources. It's just messed up, you know? So, they can totally use their cultural capital to make some legit claims, you feel me? Yo, when it comes to this specific claim, like the claim about cultural capital as an equality claim, I'm thinking

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