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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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The American State with a High Brazilian Population

 Brazilian American communities have become more visible and better understood as a result of the rise in the number of Brazilian-born residents in the United States. Based on the 2017 data, Brazilian immigrants are marginally older than the U.S.-born population and are, on average, younger than the overall immigrant population. The population is well-educated, participates in the workforce at a higher rate than the average, and is more likely to be proficient in English than other immigrant groups. 42% of Brazilian Americans aged 25 and older possess a bachelor's degree or higher, as opposed to 31% of all immigrants and 32% of native-born Americans. They also have higher household incomes than both foreign-born and native-born groups, as well as greater rates of participation in the labor force than the average. Service occupations employ approximately 25% of Brazilian Americans, while approximately 36% are employed in management, business, research, and the arts. According to a publication from Brown University, the majority of Brazilians appear in the United States with the expectation of obtaining employment for a period of three to five years.

Many intended to accumulate savings in order to invest in housing or enterprises upon their return to Brazil


This is indicative of a "yo-yo migration" pattern. Brazilians in the United States maintain strong connections to their homeland and frequently travel between the two countries. According to data from the World Bank, Brazil received over $3.5 billion in global remittances in 2020. Some notable Brazilian Americans include the late vocalist and actress Carmen Miranda, the model and entrepreneur Gisele Bundchen, and Fabrizio Moretti, a musician and member of the rock band The Strokes from Rio de Janeiro. David Neeleman, the founder of JetBlue airline, was born in Sao Paulo and educated in Utah. Before 1980, there was a relatively low number of Brazilians who immigrated to the United States. The initial migration surges occurred in Brazil during the 1980s and 1990s, as a result of hyperinflation and impoverished economic conditions. From the 2000s to the early 2010s, the statistics remained consistent. However, a 2013 recession in Brazil triggered a surge between 2014 and 2017. Along the way, they have introduced their language, cuisine, culture, and other traditions from Brazil. Brazilians have emerged as one of the most rapidly expanding immigrant populations in the United States in recent years. Immigration from Brazil increased by 32.8% between 2010 and 2017. The number of immigrants from Brazil increased from 340,000 in 2010 to 451,000 in 2017. Brazil was the 12th fastest-growing country of origin for U.S. immigrants during that time. Approximately 40,000 individuals born in Brazil resided in the United States in 1980. By the 1990s, this figure had doubled, and by 2000, it had climbed to over 200,000. By 2010, it had reached 340,000, and by 2017, it had risen to 451,000.

The majority of Brazilian immigrants to the United States are from the middle and lower classes of Brazil


Which is consistent with the economic factors that drive migration. Brazil's most impoverished and wealthiest citizens are considerably less inclined to migrate. Beginning in the 1980s, the comparative economic circumstances of Brazil and the United States attracted middle- and lower-class Brazilians to migrate. Brazil was undergoing hyperinflation, which resulted in a significant disparity between the cost of living and wages. This made it extraordinarily challenging for Brazilians to accumulate savings for the future. The wages for the same positions in the United States were typically four times higher than in Brazil, and economic conditions were generally more stable. The second-largest group of immigrants from Brazil migrated for employment opportunities, while approximately two-thirds were immediate relatives of U.S. citizens in 2017. The Greater Boston area, Greater Miami, and Manhattan's Little Brazil neighborhood are the most prominent population centers where Brazilian immigrant culture is most prominently represented through restaurants, festivals, and organizations. In a mere three states, half of the Brazilian-born Americans reside: 80,000 in Florida, 65,000 in Massachusetts (primarily Greater Boston), and 39,000 in California (primarily Los Angeles County). Over 50,000 Brazilians reside in the states of New Jersey and New York collectively. The following are the main metropolitan areas in the United States with brazilian-born populations:

Boston-Cambridge-Newton, 51,000

New York-Newark-Jersey City, 48,000

Miami-Fort Lauderdale-West Palm Beach, 47,000

Orlando-Kissimmee-Sanford, 15,000

The population of Los Angeles-Long Beach-Anaheim is 14,000.

In the San Francisco Bay Area, Atlanta, Philadelphia, Washington D.C., and Connecticut, there are smaller centers of 8,000 to 11,000 Brazilian residents. In Florida, the primary concentration of Brazilian-born residents is in northeast Miami-Dade County, which encompasses Miami Beach, Key Biscayne, and Bay Harbor Islands. The substantial Brazilian community in Pompano Beach is reflected in the numerous Brazilian restaurants. Established in 1981, the Brazilian-American Chamber of Commerce of Florida was created to foster business opportunities within the Brazilian American community.

The South Florida Brazilian community's propensity to cultivate exotic fruits, including cupuaçu, açaí, and jaboticaba, was the subject of a profile in Edible South Florida magazine

Brazilians who are in search of a flavor of home purchase this produce at local farmers markets. Throughout the twentieth century, Brazil has been a destination for immigrants from all over the world, welcoming a variety of nationalities, including Portuguese, Spanish, German, Russian, Polish, Czech, and Japanese. Migration from Brazil is a relatively recent development. It was partially provoked by the 1964 military rebellion, which resulted in the exile of thousands of Brazilians (although many of them returned after the 1979 amnesty). In recent decades, there has been an increasing number of Brazilians who have emigrated from their country in quest of more lucrative economic opportunities. The migration stream is primarily influenced by five of Brazil's twenty-six states: Minas Gerais, Espírito Santo, Goiás, Santa Catarina, and Paraná. However, the majority of the other states are also impacted. It is estimated that the rate of emigration has increased by approximately 20% annually since 1987, when approximately 300,000 Brazilians resided abroad. As many as 2.5 million Brazilians were already residing abroad by 1995. Brazil has transitioned into an emigrant nation, with a greater number of individuals departing this nation than entering. Using data from the 2000 U.S. Census, this paper delineates the demographic and economic characteristics of Brazilian immigrants in Massachusetts and the United States. It is a well established fact that the U.S. Census undercounts low-income populations and immigrants, particularly the undocumented. The Brazilian population is undoubtedly larger than the Census Bureau's reported figure. Nevertheless, the statistical breakdowns in this report are derived from the 2000 Census, as the number of Brazilians who were enumerated was sufficient to enable the making of meaningful comparisons.

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