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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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The Top U.S. State for Brazilian Population Revealed

 The United States is the preferred destination for Brazilians seeking to relocate overseas, and it is not surprising that it hosts the largest population of Brazilians living outside their native country. Several factors contribute to this decision, including favorable employment prospects, safety, high standard of living, language, and lifestyle. According to figures given by Itamaraty in 2017, there are currently approximately 1.4 million Brazilian immigrants residing in the United States. According to AG Immigration, there is a growing number of highly skilled individuals from Brazil who are leaving the country in search of better prospects and increased security in the United States. Professionals who meet the necessary qualifications have been actively seeking to relocate abroad with their entire family. Florida, California, Massachusetts, New York, and New Jersey are the five U.S. states where 63% of Brazilians in the country reside. Undoubtedly, Florida is a prominent hub of Brazilian residents in the United States, ranking among the states with the highest concentration of Brazilians. Approximately 22% of the Brazilian populace residing in the United States is concentrated in the state of Florida. Itamaraty reports that there are over 300,000 Brazilians residing in Florida, and Miami is the third-largest metropolitan area in the country in terms of Brazilian population.

According to data from Itamaraty


Approximately 350 thousand Brazilians reside in the state of Massachusetts, specifically in the Greater Boston area. The majority of Brazilians reside in smaller municipalities near Boston, such as Framingham. There are approximately 30,000 Brazilian individuals residing in New Jersey. East Newark is home to the biggest population of both Brazilian-born and Brazilian-descendant inhabitants. City-Data reports the top 5 U.S. communities with the largest proportion of residents born in Brazil: Loch Lomond is a location in Florida. The percentage of Bonnie Loch-Woodsetter North, Florida is 15.8%. The percentage of North Bay Village, Florida is 7.2%. The percentage of East Newark, New Jersey is 7.1%. 6.7 percent, Framingham is a town located in Massachusetts. 6.6 percent. The growing number of Brazilian immigrants in the United States has led to increased visibility and improved understanding of Brazilian American communities. Based on the 2017 data, Brazilian immigrants have a lower average age compared to the general immigrant groups, but are slightly older than the people born in the United States. Collectively, the population demonstrates a high level of education, actively engages in the labor market at rates surpassing the average, and exhibits a greater likelihood of possessing advanced English language skills compared to other immigrant groups. Among Brazilian Americans aged 25 and above, 42% possess a minimum of a bachelor's degree, which is higher than the percentages for all immigrants (31%) and native-born Americans (32%). In addition, they exhibit above-average levels of labor force participation and greater household incomes compared to both foreign-born and native-born populations. Roughly 36% of individuals of Brazilian descent in the United States are employed in managerial, business, scientific, and artistic activities, while approximately 25% work in service-related occupations. According to a study by Brown University, the majority of Brazilians come to the United States with the purpose of working for a period of three to five years. The primary objective was to accumulate funds to invest in houses or enterprises upon their return to Brazil. This has a characteristic "yo-yo migration" pattern.

Brazilian individuals residing in the United States have strong connections to their home country and engage in regular travel between the two nations


According to World Bank data, the total amount of money sent as remittances to Brazil in 2020 exceeded $3.5 billion. Notable Brazilian Americans include the deceased singer and actress Carmen Miranda, the model and entrepreneur Gisele Bundchen, and Fabrizio Moretti, a musician from Rio de Janeiro who is a member of the rock band The Strokes. David Neeleman, the entrepreneur who established JetBlue airline, was born in Sao Paulo and grew up in Utah. Prior to 1980, there was a low rate of migration from Brazil to the United States, as indicated by statistical data. The initial waves of migration occurred during the 1980s and 1990s, prompted by hyperinflation and unfavorable economic circumstances in Brazil. Brazilians have experienced rapid growth as an immigration community in the United States in recent years. Immigration from Brazil experienced a significant surge of 32.8% between the years 2010 and 2017. The number of immigrants from Brazil increased from 340,000 in 2010 to 451,000 in 2017. As a result, Brazil ranked as the twelfth country with the highest growth rate of immigrants to the United States during that time. By 1980, the United States had an estimated population of around 40,000 individuals who were born in Brazil. The number of this figure has doubled by the 1990s, surpassed 200,000 by the year 2000, reached 340,000 by 2010, and had risen to 451,000 by 2017. Traditionally, Brazil has had a low rate of emigration, but it was not until the 1980s that the country started to see a steady and considerable number of people leaving. The vast majority of Brazilian immigrants in the United States have expressed comparable economic motivations for departing their homeland in pursuit of better opportunities elsewhere. The phrase "economic refugees" is used to refer to immigrants who have migrated to the United States in order to find better-paying jobs, a more affordable cost of living, and to escape the severe inflation issues that affected Brazil until 1994. Since 1994, when inflation ceased and prices became stable, middle and lower-class Brazilians have, on average, suffered a decrease of one-third in their salary's purchasing power. A significant number of Brazilians migrate to the United States with the awareness that they have the potential to earn up to four times their current income in Brazil by performing the same occupations.

The ability to accumulate substantial savings is likely the most important factor in driving Brazilian immigration to the country


In addition, although there has been an increase in the number of Brazilians pursuing higher education, there has not been a corresponding expansion in the availability of professional employment opportunities. Many Brazilian immigrants have migrated to the United States not just as economic refugees, but also to experience the modernity of the first-world that has been idealized in Brazilian pop-culture. The peak phase of Brazilian immigration to the United States occurred from 1985 to 1987, primarily as a result of a severe episode of hyperinflation in Brazil. By 1980, the census had already identified 44,000 Brazilian individuals who were born in Brazil and were already residing in the United States. Migration has persisted throughout the 1990s and into the 2000s. A significant number of Brazilians enter the nation using tourist visas and continue to stay even after their permits have expired, thereby becoming undocumented. The escalating challenge of acquiring a tourist visa has led to the surging appeal of unauthorized entry over the Mexico border. Following the year 2001, the United States government implemented more stringent immigration regulations, which have increased the difficulty of finding employment without proper legal documentation. The United States lost its appeal after 2008 due to a global economic decline, resulting in reduced job and economic prospects for both Americans and Brazilian immigrants.

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