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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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Where Are the Largest Brazilian Communities in the U.S.?

 The visibility and understanding of Brazilian American communities have increased due to the growing population of Brazilian-born residents in the United States. According to the 2017 data, Brazilian immigrants have a somewhat higher average age compared to the U.S.-born population, but they are younger on average than the entire immigrant community. The population has a high level of education, engages in the labor market at an above-average rate, and demonstrates a greater likelihood of English proficiency compared to other immigrant groups. Among Brazilian Americans aged 25 and older, 42% have obtained a bachelor's degree or higher. In comparison, this percentage is 31% for all immigrants and 32% for native-born Americans. In addition, they possess higher household incomes compared to both foreign-born and native-born populations, as well as higher rates of labor force participation than the average. Around 25% of Brazilian Americans work in service occupations, while approximately 36% are employed in management, business, research, and the arts. As per a published by Brown University, most Brazilians come to the United States with the intention of securing job for a duration of three to five years. Many individuals planned to amass savings with the intention of investing in houses or businesses upon their arrival back in Brazil. This demonstrates a migration pattern known as "yo-yo migration".

Brazilian individuals residing in the United States keep robust ties to their country of origin and regularly engage in travel between the two nations


Based on data provided by the World Bank, Brazil recorded a total of more than $3.5 billion in global remittances in 2020. Notable Brazilian Americans include the deceased vocalist and actress Carmen Miranda, the model and entrepreneur Gisele Bundchen, and Fabrizio Moretti, a musician and member of the rock band The Strokes from Rio de Janeiro. David Neeleman, the creator of JetBlue airline, was born in Sao Paulo and received his education in Utah. Prior to 1980, the influx of Brazilian immigrants to the United States was quite small. In Brazil, the first waves of migration occurred in the 1980s and 1990s due to hyperinflation and severe economic hardship. Throughout the period from the 2000s to the early 2010s, the data exhibited a stable and unchanging pattern. Nevertheless, a recession in Brazil in 2013 resulted in a significant increase between 2014 and 2017. Throughout their journey, they have brought out the language, cuisine, culture, and various other customs originating from Brazil.
In recent years, Brazilians have become one of the fastest-growing immigration groups in the United States. The rate of immigration from Brazil experienced a significant growth of 32.8% from 2010 to 2017. The influx of immigrants from Brazil witnessed a rise from 340,000 in 2010 to 451,000 in 2017. During that period, Brazil ranked as the twelfth country with the highest rate of growth in terms of immigrants to the United States. In 1980, there were around 40,000 Brazilian-born individuals living in the United States. During the 1990s, this number had increased double, and by 2000, it had risen to almost 200,000. In 2010, the number had reached 340,000, and by 2017, it had increased to 451,000. The predominant demographic of Brazilian immigrants in the United States comprises individuals from the middle and lower socioeconomic strata of Brazil, aligning with the economic determinants that propel migration. The propensity for migration is significantly lower among Brazil's most destitute and affluent individuals.

In the 1980s, the economic conditions in Brazil and the United States became appealing to middle- and lower-class Brazilians, leading to an increase in migration


Brazil was experiencing hyperinflation, leading to a substantial discrepancy between the cost of living and wages. This posed a significant obstacle for Brazilians in building up savings for the future. In the United States, the earnings for equivalent positions were often four times greater than in Brazil, and the economic conditions were generally more secure. In 2017, the second-largest cohort of Brazilian immigrants moved to the United States mostly for job prospects, while almost two-thirds of them were close family members of American residents.
The Greater Boston area, Greater Miami, and Manhattan's Little Brazil district are the primary population hubs where Brazilian immigrant culture is most visibly showcased through the presence of restaurants, festivals, and organizations. Only three states house the majority of Brazilian-born Americans, with 80,000 residing in Florida, 65,000 in Massachusetts (mostly in Greater Boston), and 39,000 in California (mainly in Los Angeles County). A total of more than 50,000 Brazilian individuals live in the states of New Jersey and New York combined.
The subsequent list comprises the primary urban regions in the United States that have populations of individuals born in Brazil:
The population of Boston-Cambridge-Newton is 51,000.
The population of the New York-Newark-Jersey City metropolitan area is 48,000.
The population of the Miami-Fort Lauderdale-West Palm Beach metropolitan area is 47,000.
The population of Orlando-Kissimmee-Sanford is 15,000.
The population of Los Angeles-Long Beach-Anaheim is 14,000.
Smaller communities of 8,000 to 11,000 Brazilian residents can be found in the San Francisco Bay Area, Atlanta, Philadelphia, Washington D.C., and Connecticut.
The main cluster of individuals born in Brazil in Florida is located in northeast Miami-Dade County, which includes Miami Beach, Key Biscayne, and Bay Harbor Islands. The significant Brazilian population in Pompano Beach is seen in the abundance of Brazilian restaurants.
The Brazilian-American Chamber of Commerce of Florida was founded in 1981 with the aim of promoting commercial prospects among the Brazilian American community. South Florida The inclination of the Brazilian community to grow uncommon fruits, such as cupuaçu, açaí, and jaboticaba, was the focus of a feature in Edible South Florida magazine. Brazilians residing abroad seeking a taste reminiscent of their homeland get this agricultural produce from nearby local farmers markets.

Brazil has served as a magnet for immigrants from other countries throughout the twentieth century


Embracing a diverse range of nationalities such as Portuguese, Spanish, German, Russian, Polish, Czech, and Japanese. Emigration from Brazil is a comparatively recent phenomenon. The 1964 military insurrection largely caused the exile of thousands of Brazilians, although many of them returned after the 1979 amnesty. Over the past few decades, there has been a growing exodus of Brazilians seeking more financially rewarding prospects by emigrating from their country. The migrant flow is predominantly shaped by five out of Brazil's twenty-six states: Minas Gerais, Espírito Santo, Goiás, Santa Catarina, and Paraná. Nevertheless, the majority of the remaining states are also affected. Since 1987, the rate of emigration has been predicted to increase by around 20% each year. At that time, there were around 300,000 Brazilians living abroad. By 1995, the number of Brazilians living abroad had reached as high as 2.5 million. Brazil has undergone a shift to become an emigration-oriented country, with a larger number of people leaving the nation than entering. This article utilizes data from the 2000 U.S. Census to outline the specific demographic and economic attributes of Brazilian immigrants residing in Massachusetts and the United States as a whole. Undoubtedly, the U.S. Census has a proven track record of inaccurately counting low-income people and immigrants, including those who are unauthorized.

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