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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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Economic Recovery Trends in the USA and Canada

Post-disaster reconstruction programs often fail due to lack of community engagement, coordination among relief and reconstruction agencies, bureaucratic processes, and limited capacity of aid workers and technical staff. The primary cause of failure is a lack of knowledge about the losses experienced by affected individuals. Visible losses (e.g., deaths, housing and infrastructure destruction) are compensated for and rebuilt, while unseen losses (e.g., loss of education, health, psychological affects, and community) are not addressed. As a result, damaged individuals' talents are never fully restored, leaving a lasting negative impact on generations. This raises the question of how reconstruction will occur. Pre-disaster infrastructure, institutional procedures, and resources can significantly impact post-disaster restoration efforts.

This edited study includes chapters prepared by professionals from Asia and the Pacific. 

On their experiences with post-disaster management. These chapters provide a critical analysis of rebuilding efforts for disaster-affected individuals, as well as recommendations for improving the process. A new theoretical framework is offered to address the requirement for reconstruction, as previously mentioned. Lack of data is a significant barrier in determining who need rebuilding and where aid is needed. The modified report includes an evaluation of data utilization. Disaster management and reconstruction rely heavily on expertise gained over the past two centuries. Indigenous people can contribute valuable expertise to disaster mitigation and rehabilitation efforts. Finance is essential for post-disaster restoration. The source of financing changes over time. It's important to understand the sources of financing, the stage of reconstruction they fund, and any innovations in these sources. Although these chapters do not cover all aspects of post-disaster reconstruction and restitution, they offer valuable resources for future policy and practical work in this area.The edited study tries to address the UNDRR's identified gap in cross-border learning by presenting case studies from various sources.The amended report is structured as follows.

In Chapter Wibowo Siregar and Tiwari provide a survey of post-disaster reconstruction.

Literature, setting the backdrop for the edited report. The chapter highlights the significance of investing in urban resilience to mitigate disasters and prevent unsustainable development, especially for the urban poor living in high-risk locations. The chapter emphasizes the need of identifying and addressing the needs of vulnerable persons and groups while developing recovery programs and policies. The article emphasizes the need of learning from prior disasters in Asia and the Pacific, as well as the need for a strong foundation for successful recovery efforts.This chapter provides an integrated institutional model for post-disaster recovery, highlighting the interconnectedness of local communities, governments, agencies, industries, national/international economies, and environments. The edited study begins with a comprehensive discussion of the importance of investing in urban resilience and prioritizing people's lives and livelihoods throughout catastrophe recovery operations. Majumdar's Chapter 3 provides an overview of available financial mechanisms for post-disaster reconstruction, supplementing Chapter 2. Majumdar's assessment examines the financial resources used for post-disaster reconstruction, taking into account both time and risk. The chapter identifies short, medium, and long-term finance needs and assesses public and private funding options for meeting them.In Chapter 4, Shukla introduces "capability theory" as a framework for identifying losses caused by disasters for affected individuals. 

The chapter examines existing economic and legal theories and emphasizes the necessity.

For a comprehensive framework to explain disaster-related restitution and compensation. The chapter provides guidelines for theorists, policymakers, and practitioners in post-disaster management. According to the capacity theory, a disaster causes a loss of basic functions for a large number of individuals, necessitating society help to restore or improve the situation to its pre-disaster form. The approach highlights the loss of basic functions, which might differ by individual, and recognizes the necessity for societal support to spread the cost of disasters. According to Shukla, inefficient and unequal institutional arrangements can increase vulnerability to catastrophes by restricting freedoms, limiting access to resources, and causing unequal treatment. A strong post-disaster restitution and compensation process can improve people's functioning and strengthen catastrophe resilience at societal, familial, and individual levels.Shukla suggests a fair compensation and restitution process to restore impacted persons to their pre-disaster situation, based on the idea of equivalent. Restoring persons to their former state may result in ongoing deprivation of unavailable functions, contradicting the goal of establishing resilient societies. Shukla suggests that a robust restitution process should result in new functions that enhance people's resilience and well-being.The chapter highlights the need to increase three capability aspects for individuals affected by disasters during post-disaster reconstruction: access to resources, personal development, and institutional improvement. This guide is useful for post-disaster management policies and practices.US countries in Asia and the Pacific. 

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