Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29 billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
The way we think about public policy issues has changed because of behavioral economics. One area where this has been especially important is policymaking, where the question of how people will react to incentives often decides the success or failure of these efforts. Because of this, people on both sides of the Atlantic and at different levels of government have tried to use behavioral economics to help make policy choices. A lot of attention is paid to those who benefit from public policy, like how can we get people to save more money or choose "smarter" ways to spend their money? The area of behavioral public administration has also looked at how government regulators act based on the incentives they have.
The behavioral revolution has paid relatively less attention to one group so far, even though they are very important to the success of many public programs
People who need to follow the rules, which are usually companies but could also be schools, hospitals, and other levels of government, have not been given enough attention. How do these heuristics affect how people respond to rules, and how do they cause people to have biased views about rules and the government in general?This omission stands out even more because of the fight over regulations in the US. In the past few years, the rhetoric against regulations has gotten very heated, with claims that regulations are "killing jobs" becoming more and more widespread (Livermore and Schwartz, 2014). The 2016 U.S. presidential election came down to votes cast in Midwestern states, where the winning candidate's campaign kept stressing how much regulation was a drag. Because manufacturing jobs have been lost a lot in the Midwest of the United States, the problem of too many rules and regulations probably hit home and may have made a difference in the election.This essay looks at how businesses see rules and how that sees them changes how they feel about the government in general. Randomly picking 322 small manufacturing business owners in the Midwest United States, we did a survey. With eight of them, we had in-depth talks and site visits. The poll and interviews showed that companies responded to rules in ways that were similar to what has been written in the behavioral economics literature. And these responses probably affected both their political views and how they felt about and acted in response to control. The things we learned about how businesses feel about regulations from our research might help make debates about regulatory policy more clear and turn some of the heated rhetoric about regulations into useful conversation.There were a lot of heuristics at work in how our interviewees thought about regulation. Business owners think that the amount of paperwork needed is too much and not proportional to the amount of work that needs to be done to meet reporting and recording obligations. That's probably because paperwork needs to be done all the time. One bad experience (or hearing about one bad experience) changes how business owners think about rules and regulations. Their ideas are based on this experience.
There was also proof of the "bandwagon effect"
which happens when business owners' dislike of regulations is strengthened by the ease with which they can find complaints about regulations.Even though this study doesn't test any hypotheses about these behavioral tendencies, recognizing their role could help make rules better when they are being made, evaluated, and enforced. Because we're showing how small business owners respond to rules, we hope that behavioral economists will be inspired to do more research on the tricks that people in the regulated community use. We think that doing so can improve control and maybe lessen the strong polarization that surrounds it.The following is how this paper goes. We'll start by talking about why it's important to look at how businesses respond to rules in the next part. This is followed by an account of how this work was done. The poll and interview results are then compared to heuristics and biases found in the behavioral economics literature. In the last part, it's talked about how more study is needed to find out how regulated communities behave and what that means for making public policy.How people responded to regulationWhy should it matter how businesses feel about rules? Some economists say that what companies do in answer to rules is more important than what they think about those rules (Bernheim and Rangel, 2009). What is their level of compliance? Do they follow the rules or not? What do they spend to make sure they follow the rules? What investments have to be given up in order to follow the rules? Without a doubt, all of these questions are significant.
But there are two important reasons to pay attention to how the controlled community sees things as well.
In the first place, how the regulated entity sees a law may affect their choice of whether to follow it and whether to go further than that (Rinfret and Pautz, 2018). If the party being regulated is afraid of being punished or looking bad in public, they may "overcomply" with the rules (Bozeman and Anderson, 2016), which raises the cost of regulation. Compliance may not be equal if a rule (or its enforcement) is seen as unfair or badly thought out (Adams, 1963; Makkai and Braithwaite, 1996). If businesses don't follow the rules, the law won't have the effect it was meant to have.Second, how people feel about control is a part of how they feel about the government in general. The first step in a long chain of events is figuring out that a regulation is needed. The next step is developing the regulation, which includes business lobbying, and the last step is putting the regulation into effect. If you own a company or run an organization that the government regulates, regulation (along with paying taxes) is probably the main way you interact with the state. In the US, opinions about the government have become more divided over the last few decades (Cramer, 2016). There are now a lot more information sources that affect how everyone thinks, even business owners. These information sources, along with business owners' own experiences, probably shape how they think about rules, which in turn shapes how they feel about the government.
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