Innovative Marketing Trends in the USA A 2024 Overview

More food!The tale of wine, from the Southern Caucasus to the Mediterranean Basin and the Atlantic coast, is one of culture and cuisine. The French truly believe that wine is food. In North American culture, wine is also considered a drink, which is good, but a sip is always enhanced by a snack, even if it is just an olive or a potato chip.I commit to work harder and more regularly to place wines in their proper setting at the table, particularly at a Canadian table during whatever season we are in. While wine is a pleasure in and of itself, it also enhances other pleasures, particularly those related to food. The Italians say that one never gets old at the table. I'll try to remember that wine takes first place there.Thousands of fresh stories. There are hundreds of podcasts available for your listening enjoyment. Customizable email newsletter. Donate $5, $10, or $15 to help make The Hub a reality More New World.I like the freedom my editors at The Hub provide me when it comes to the topics of my essays. However, with independence comes the temptation of complacency. Looking back, I realize that I have a strong preference for Western European wines. I'll admit that I have a special passion for Italian wines and could easily write 50 essays on the subject each year. But I'm not a hedgehog; I'd rather be a fox.

The universe of wine is enormous

containing pleasures from all corners of the planet between the 30th and 50th latitudes. In my previous job, my advertising clients were wine importers who represented wineries from over the world. I resolve to contact them again, as well as to follow my nose and see what is interesting in the Antipodes and South America. Watch for a story from Argentina, where I want to visit in February.More CanadaI realize we're in Le Nouveau Monde, but as Thomas Bachelder notes, Canadian wines are "Trans-Atlantic" due to our milder temperature. I agree with Heather Reisman: my wine world definitely needs more Canada. 2022 was a year of re-engagement with wine geography, with the majority of it taking place in Europe. It wasn't until late last year that I began to consider returning to Niagara and seeing what had happened on the ground during the previous three years. And then there's Beautiful British Columbia, which produces some of the most interesting wines in the North American West. Stay tuned.What else? If there is something you would like to see more of in these columns this year, please contact me at editorial@thehub.ca.Noah Smith, an economist whose comments I always find original and insightful, wrote an excellent piece earlier this week on why China's industrial policy has been largely unsuccessful. His major point—which I completely agree with—is that pouring a lot of public money at corporations is the inappropriate and ineffectual method to implement industrial policy.

The contemporary discussion about—and implementation 

of—modern industrial policy is both timely and relevant. Sean Speer and I argued in "A New North Star II" in April 2020 that the Washington Consensus that emerged in the 1980s—centered on "free" markets, liberal trade, and open capital markets—would be significantly challenged by growing geopolitical rivalries and an increasingly intangible economy. Three years later, the policy debate in most Western countries has shifted from whether industrial strategies should be accepted or proposed to how much public investment should be made.To us, the question was never how much we should spend, but how we ought to spend. In a late 2021 study, for example, we proposed for extensive institutional reforms to Canada's science and technology architecture, including the establishment of a new agency with specialized staff and a high level of autonomy to reduce the risks of bureaucratic inertia and political capture.Are you enjoying the Hub? Donate $5, $10, or $15 to support a completely Canadian perspective on the major problem of the day and receive a charitable tax receipt.The need for Canadian politicians to modify their thinking to these new economic and geopolitical realities has only increased. The passing of the Inflation Reduction Act and the CHIPS and Science Act in the United States this spring marked a watershed moment. With investments totaling over USD $460 billion, it is nearly double the amount spent by the United States government on the whole Apollo space program in the 1960s. With the United States also in talks with important allies about limiting semiconductor shipments to specific markets, it's evident how much new geopolitical rivalries are altering economic policymaking and the global trading system. Technical innovation and national security are now closely interwoven.

In a recent Wall Street Journal op-ed

JP Morgan Chase & Co.'s Chairman and CEO Jamie Dimon—one of America's fiercest advocates for free enterprise—wrote:Global trade must be reorganized so that we are not reliant on possible adversaries for crucial commodities and services. This will require more 'industrial planning' than America is used to, and we must ensure it is done properly and not utilized for political objectives.Most emerging countries would rather align economically with the West if we helped them overcome their problems. We should create a new strategic and economic framework to position ourselves as their preferred partner.Dimon's warning was prescient. Unfortunately, some use the historic philosophical argument over the role of the state in the economy as a policy and political wedge. After all, markets and governments do not operate in two independent parallel universes. The distinction between state involvement and laissez-faire is rarely clear.