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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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Resilient Businesses USA and Canada’s Path to Recovery

Paudel investigates how the 2015 Nepal earthquake affected residential property values and humanitarian delivery. Using a difference-in-differences research design, Paudel discovered that households experiencing big seismic shocks saw a considerable decrease in property values. Economically disadvantaged populations, like female-headed households and large families, experienced the most short-term impact. The chapter emphasizes the need to examine the economic impact of disasters in poor nations like Nepal, where weak banking systems, education levels, and lack of global connectedness can lead to significant losses. Paudel's work contributes to our understanding of how calamities impact economic well-being. The chapter notes that the earthquake reduced the number of work permits awarded to Nepalese individuals for international labor migration. Paudel found that help distribution was inefficient in alleviating economic damages caused by the earthquake. 

Earthquake affected households were less likely to receive aid, suggesting the likelihood. 

Of leakage in distribution. Effective implementation of aid-based systems is crucial for assisting vulnerable households in recovering from natural catastrophes, according to the findings. This research sheds light on the impact of disasters on residential property values, aid allocation, and plans for long-term recovery, leading to improved disaster relief strategies. In Chapter 6, Peter highlights how post-disaster resettlement policies and practices have significantly impacted the most vulnerable neighborhoods in Chennai, India. The city has faced multiple disasters, including the 2004 tsunami and the 2015 floods. Following disasters, the state often evicts afflicted families, causing harm to underprivileged populations. Evicting catastrophe-affected families to the city's outskirts for disaster management and risk mitigation has significant social, economic, and cultural costs, and is a kind of sociospatial discrimination. Post-disaster evictions have weakened community resilience and increased vulnerabilities, despite humanitarian efforts by both state and non-state actors to ensure long-term rehabilitation. State-induced displacement has led to denial of rights, delaying recuperation and excluding affected individuals from social mobility and development opportunities. Current resettlement and rehabilitation processes are department-based or project-oriented, with no regard for human rights standards or due process. Additionally, there are no avenues for grievance redress for affected individuals. The Government of Tamil Nadu's lack of legal and policy safeguards on resettlement highlights the need for a community-led, gender-sensitive, child-friendly resettlement and rehabilitation policy that prioritizes human rights and upholds the rights of affected individuals. process. To protect vulnerable populations' rights, legal and policy safeguards should be implemented through community-led structures. Without a policy mandate, government departments will continue to predetermine the resettlement process, limiting community voices. The Tamil Nadu government must take a more aggressive role in protecting human rights.

Peter believes that a community-led approach can reduce vulnerabilities and build resilience.

In disadvantaged communities. Increased involvement is crucial for successful development programs targeting vulnerable groups. To ensure the well-being of vulnerable communities during post-disaster resettlement and rehabilitation, a multifaceted approach is necessary. In Chapter 7, Shukla and Tiwari apply the theoretical framework given in Chapter 4 to analyze non-asset losses experienced by victims of the 2009 Black Saturday bushfires in Victoria, Australia. Data from 18 semi-structured interviews with affected individuals and reconstruction stakeholders identifies critical losses that cannot be restored using traditional methods, despite their importance to human resilience. The Black Saturday bushfires in 2009 caused loss of identity, dignity, livelihood, and environmental control, in addition to loss of lives and property. According to Shukla and Tiwari, restitution for these complex losses requires not just real resources but also a supportive social, economic, and political environment to recover lost capacities. In Chapter 8, Sarifuddin et al. investigate the function of the property market in flood risk management.The authors use land and building tax history data from Pekalongan, a coastal city in Indonesia, to study voluntary residential displacement in reaction to coastal flooding. The authors discovered that middle-income individuals were more likely to relocate due to flood danger. Low-income residents were unable to relocate owing to economic constraints. The authors argue that understanding home displacement and replacement in response to coastal flood risk is crucial for property-based flood risk management.

The chapter suggests that autonomous adaptation, or voluntary activity by the property.

Market, is crucial for adjusting to coastal flooding. The authors suggest using the property market to manage flood risk, complementing the government's adaption plans. The study contains drawbacks, such as a lack of demographic data and property values. Despite limitations, the study contributes to the topic on spatial adaptation in the property market and may shed light on individual behavior in response to coastal flood risk. The chapter emphasizes the significance of understanding housing displacement and replacement trends in response to coastal flood risk, including socioeconomic considerations that may impact these decisions.Krishnan and George's Chapter 9 explores the challenges of disaster recovery in Kerala, India. Critical sociology views catastrophes as socially created, emphasizing the political economy and ecology, as opposed to traditional disaster studies that sees them as sudden phenomena having a beginning, middle, and end. According to Krishnan and George, disasters are influenced by social, economic, and political factors that also impact recovery efforts.This chapter emphasizes that post-disaster recovery should be viewed as a chance to rebuild and improve circumstances for a more resilient future. Building Back Better integrates repair and enhancement of the built environment with psychological, economic, and social healing in a holistic approach. This chapter discusses the recovery efforts after landslides during the Kerala floods in 2018, the Kavalappara landslides in 2019, coastal erosion in the Trivandrum district, and the 2004 Indian Ocean tsunami. The authors suggest that the goal of recovery is for governments to collaborate with communities to repair their social fabric, economic position, and natural and built environments. This includes recognizing social and environmental vulnerabilities. The writers underline the need of discussing power, class, inequality, and marginalization as they shape the rehabilitation.

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