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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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The Business Recovery Playbook for USA and Canada

There should be clear and open lines of contact set up so that everyone is on the same page with their goals. Key to success are planning together and trying recovery steps on a regular basis. The service company should really know what your business needs so they can make solutions that fit those needs. Also, it's very important to create a mindset of flexibility and resilience so that everyone on the team knows what to do in a crisis.A lot of the time, these are the only things that are thought about when planning for healing and continuity. People make the mistake of assuming or taking for granted the human parts.

Companies can't imagine not having data because it's so important to so many business tasks.

People can find out what things are in stock, where they are right now, and how much they cost with automated inventory control systems. If they are sold out, the system gets more to be sent in their place. Really cool.Orders that come in are placed on computers, both instantly and by hand. When was the last time you bought something online? Online orders are even sent to places.

Think about how often announcements are sent out via email and how often other business contacts happen on computers.Many interactions with vendors are taken care of by computers so that people don't have to call each other over and over. Computer systems are used to plan shipping times and keep track of orders.The records for Human Resources are also kept on computers.Computing devices are essential to modern business because they handle all of these tasks and more. This is not likely to change any time soon. In the past, backups were saved both locally and in a remote location so that systems could be quickly restored when they were needed. With cloud storage, computers can be used again as soon as the data is accessed from the cloud. When the company system crashed, you could have been at work, driven home, and gotten to your files from your favorite device as soon as you could log in. Having those choices for your company's plan makes it look very good.

One thing that is often missing from the mix is a person.

That very valuable info doesn't mean as much without people who can use it. On some levels, this difference makes some business leaders happy because it means they need fewer real people to run their business. For people who depend on face-to-face interactions, it becomes a much more important problem. Take the time it takes a company to find and hire someone for a job in good times as an example. Now, think about how long it would take to find someone to take over and teach them how to do the same work while being under more stress.

Companies that were offline for twenty-four hours or more during Hurricane Katrina were thought to have lost an average of $25 million USD. When you multiply that by the number of days it takes to get services back up and running, the numbers are pretty amazing. Getting data and processes back up and running as soon as possible is just good sense. And that only takes back-up services into account. It will also take some time to get back on track, but it's not possible to give a single number for the size of the losses because they will be different for different market areas, the amount of business being done, and so on.Business continuity planning includes finding risks, figuring out how they will affect the business, and coming up with ways to lessen those effects. This is done to make sure that important business functions keep running during and after disruptions. It includes things like figuring out the risks, looking at the effects, and making plans. On the other hand, disaster recovery is all about fixing an organization's IT infrastructure after a disaster, with the goal of getting back important data, systems, and apps as quickly as possible to avoid more downtime. Disaster recovery focuses on the technical and operational parts of recovering IT systems and infrastructure, while business continuity is more about planning and organizing.When it comes to Failover Automation, orchestration systems like VMware SRM and Resiliency Platform are very important.

They make complicated failover and failback processes easier to do across sites, which saves time and helps turnaround times go faster.

When we talk about High Availability Configurations, technologies like Windows Failover Clustering, Oracle RAC, and vMotion come into play to make sure that no data is lost and applications are always available, even when there are failures.Solutions like Sungard AS Workplace Recovery are very helpful for disaster recovery tools. They help back up data and give users access to their desktops in the cloud, which makes it easier for users to get back to work after a disaster when company systems are down.

Test frameworks should also not be forgotten. By trying disaster recovery plans on a regular basis with tools like vSphere Replication, I can make sure they work and find any holes before a disaster happens.By putting these different solutions together in a smart way, I can create a strong IT system that meets the needs of the business and makes everyone more ready for disasters. Given how quickly tools change in this area, it's an ongoing process that keeps making our recovery goals better.

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