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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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The Future of Loyalty Programs in US Business

In the ever-changing environment of consumer involvement, loyalty programs have entered a new phase distinguished by hyper-personalization, a highly anticipated trend for 2024 that focuses on consumers' specific preferences. Loyalty programs are no longer limited to a one-size-fits-all approach; these initiatives increasingly adapt experiences to individual purchasing habits. Hyper-personalization incorporates a variety of characteristics, including adaptability, inclusion, and technological integration, all of which contribute to long-term client loyalty. Close-up shows a woman using her phone to pay a bill at a supermarket As we continue to evolve loyalty programs, hyper-personalization emerges as a major trend We've already seen a huge transition from generic loyalty points to a demand for individualized experiences within these programs, but today's consumers want engagements and features that are more relevant to their specific tastes. Consumer expectations are constantly evolving, and the capacity of loyalty programs to remain relevant is critical for brands to succeed in keeping customers engaged with their products and services. PROMOTED

Hyper-personalization, for effective programs, goes beyond instant gratification to develop long-term relationships with consumers.

Understanding the clear association between personalized experiences and Customer Lifetime Value (CLV) emphasizes the importance of meeting individual demands within a loyalty program. This awareness of meeting individual needs not only minimizes the likelihood of client turnover, but it may also transform individuals from mere customers into satisfied and engaged customers. When customers feel noticed and valued, they are more inclined to suggest the company to their networks, becoming outspoken ambassadors who contribute to the customer base's organic growth. MORE FROMFORBES ADVISOR: Best High-Yield Savings Accounts of September 2023 By Kevin Payne Contributor Best 5% Interest Savings Accounts of September 2023. By Cassidy Horton.Contributor Chris Galloway, EVP of Strategy and Design at Brandmovers and Research Director at Incentive & Engagement Solution Providers (IESP), noted, "Hyper-personalization necessitates a dedication to content and brand interactions that keep the relationship new and relevant. This requires staffing to remain on top of these automated operations. CEO: Receive C-suite news, analysis, and guidance directly to your email. Email Address: Sign Up. By signing up, you accept our Terms of Service and recognize our Privacy Statement. Forbes is protected by reCAPTCHA, and Google's Privacy Policy and Terms of Service apply. In essence, hyper-personalization is more than just a technique; it is a dedication to understanding and treating each individual on a personal level, allowing loyalty programs to secure rapid repeat business while also laying the groundwork for a long and lucrative relationship with lifelong consumers. The cumulative effect of this approach is evident in the improved Customer Lifetime Value, which transforms customers from a transaction into a valued asset for the company. Symbol: 00:00 02:24 Read more.

HMI Performance Incentives conducted a case study in which they offered short-term promotions in the hopes of assisting a service provider in developing client relationships.

The packages comprised a one-night hotel stay, breakfast for two, and two tickets to a regular-season professional sporting event. The winner of the contest chose tickets to the Patriots and Raiders game, which was the first time they played in the new Las Vegas stadium. Lincoln Smith, Chief Strategy Officer at HMI Performance Incentives and President of Incentive & Engagement Solution Providers (IESP), continued, "One common thread in our case studies is the development of tailored spending and purchase targets for participants. This is a major driver in enhancing engagement by focusing on individuals' specific habits and talents and challenging them to do a little more, rather than meeting some arbitrary goal." Generic approaches to rewards programs do not achieve the desired results for many brands. Hyper-personalization enables the creation of rewards and experiences that are tailored to an individual's interests, whether it's a curated selection of products, exclusive access, or personalized content. For example, large gestures aren't always what people desire from a company; tiny, meaningful achievements are just as, if not more, important. Crafting unique experiences that generate a strong emotional connection with consumers is a simple way to boost a loyalty program and strengthen its reputation.

These specialized services increase the customer's sense of significance to a business and help to improve brand perception.

Brand loyalty and hyper-personalization, particularly in the digital era, are fast changing. This period has brought about a symbiotic relationship between loyalty programs and consumers, broadening the reach of loyalty initiatives through apps and other services that assist firms in better understanding consumer preferences and behaviors. There are also numbers that back this up. A recent study from Iowa State University discovered a direct link between app usage, buying behavior, and sales. While technological disruption caused some alarm, it also served as a spur for the advancement of loyalty programs. The integration of applications and online platforms has made it easier for consumers to identify their preferences and provide information to brands in exchange for a more personalized purchasing experience. Galloway continued, "Loyalty program audiences are a brand's best source for look-alike modeling data, largely because members are generally willing to give the brand permission to use their data for good." Personalization is the proper goal, and the means to do it are improving; yet, it is critical that things do not become overly automated or robotic." As we continue to evolve loyalty programs, hyper-personalization emerges as one of the most important trends for sustaining consumer loyalty. As consumers seek experiences and emotional connections, the loyalty programs that stand out are those that interact with people on a personal level, forming bonds that keep customers coming back.

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