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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...

The Importance of Corporate Strategy in U.S. Business Conduction

The study found a positive correlation between quality management methods, such as quality culture, and organizational learning, as well as information sharing, continuous improvement, and teamwork. Malik and Blumenfeld found that simply implementing quality management principles is insufficient without a leadership commitment to learning, open-mindedness, and shared learning. Business executives must understand the factors that impact employee behavior and habits to ensure quality and compliance with operational standards. To achieve company goals, leaders should establish ways to raise employee awareness of quality and compliance requirements, and encourage them to implement them.

The study company was chosen as an example of quality products and a strong

Culture of compliance excellence. The study organization used a branded program to integrate product quality and compliance into a holistic strategy that included business, quality, and compliance drivers on a single platform. The study company maintains a culture of quality and compliance by getting worldwide certifications and conducting independent governance audits. The U.S. Food and Drug Administration (2018) certifies good manufacturing practices, while the International Organization for Standardization (ISO) certifies a global QMS under ISO 9001 (ISO, n.d.) and a QMS for continuous improvement, emphasizing defect prevention and reducing variation and waste throughout the supply chain. There were certain shortcomings and limitations in this research investigation. One limitation of the study was its concentration on a particular site. This constraint included a limited number of participants from a single organization. While the sample size was adequate for a qualitative case study, the experiences of a single firm may not be applicable to other sites or industries. The study's shortcoming was its lack of attention on TQM tools, methodologies, and certification processes. Numerous studies on TQM have used quantitative methods. This qualitative study aimed to discover human elements that impact a culture of quality and compliance, going beyond TQM principles.The qualitative method was used to explore participants' experiences in a single-case study with purposive sampling. Participants included quality and compliance directors, managers, and technical leaders with at least 5 years of experience from a single organization. According to Bailey (2014), qualitative approach has been used since 1925 to study human behavior. Qualitative research focuses on the how, who, and why of organizational processes, such as developing marketable products.

Employees recruited for the study were well-versed in the company's


Quality and compliance criteria, allowing them to confidently answer interview questions, as recommended by Daniel (2012). Hyett, Kenny, & Dickson-Swift (2014) suggest using homogeneous purposive sampling to pick participants from a single organization. This allows for a more in-depth analysis of the phenomenon under inquiry with a lower sample size. Palinkas et al. (2013) suggest that uniform sampling lowers variation. Participants were chosen from a certain section of the research organization, including quality, compliance, operations, and corporate governance, to minimize variation.Kostere and Kostere, 2015; Yin, 2013). To understand workplace dynamics and factors influencing product quality.Multiple data sources were employed, as described by Cronin (2014) and Yin (2014). Data was collected using semistructured, one-on-one telephone interviews lasting around 40 minutes each.The identified topics and subthemes supported the research question, covering leadership, culture and habits, communications, training, and management systems. All but one participant agreed on all themes. These themes coincide with the study's TOC framework, emphasizing the need of removing obstacles and fostering a culture of quality and compliance across the firm.The study found that management plays a crucial role in setting global standards for quality and compliance through a branded program. Some executive leadership sessions lasted 60 minutes. Data was gathered through onsite observations, company documentation (2014 annual report, supplier code of conduct, product stewardship training requirements, organizational chart for global industrial and supply chain department, corporate social responsibility training curriculum, product safety code strategy), and publicly available compliance information.

Interviews with ten leaders from a chemical intermediates supplier in the


US provided insight into their tactics for fostering a quality culture within their firm. Although data saturation was achieved after five interviews, all 10 participants in the study group were interviewed further. Methodological triangulation involved analyzing policies, procedures, annual reports, and publicly available information, as well as observing the headquarters site. The data analysis process involved transcribing, cyclical evaluation for themes and concerns, coding, and synthesis.required engagement with the study subjects. To understand workplace relationships, researchers should use employee perspectives and experiences (Cronin, 2014). The qualitative, single-case study method was appropriate for researching leaders' methods for fostering a quality culture, producing marketable products, meeting consumer demand, and achieving profitability. The study used a case study procedure, pilot test of questions, interview protocol, member verification, and triangulation to assure its reliability and validity.According to Baškarada (2014) and Ingham-Broomfield (2015), data analysis should be done concurrently with data collection. This allows for coding revisions to improve the study process. To begin data collection, an initial list of codes was developed based on literature study recommendations from Baškarada (2014), Ingham-Broomfield (2015), and Snyder (2012). Baškarada (2014) and Finfgeld-Connett (2014) proposed a continuous cycle of data production, coding, and analysis to update code lists and identify developing patterns and outliers.

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