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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...

The Role of Digital Transformation in U.S. Business Success

These have been advocated by both Indigenous and Canadian citizens, with a knowledge of past injustices and a desire for a better future.That is what I intend to celebrate this year on Canada Day in Dokis Bay.Janet Bufton Weather and wildfire smoke permitting, we'll be able to spend Canada Day weekend in Ontario cottage country and Canada Day camping. We'll take the kids to stay with my parents in the Haliburton Highlands before gathering with old friends to camp overnight on Lake Simcoe for a reunion.Kid One (nearly four) is interested in holidays, so we'll probably discuss Canada Day. We are extremely fortunate to live in a country like Canada, and we strive to combine our gratitude with the fact that Canada has never been good enough—it is always a work in progress. I hope she wants to make her town and country a better place, and that she understands and sympathizes with how others do the same. I'm an unrepentant urbanite, but I can still enjoy catching salamanders, frogs, and crayfish, and I hope both kids have fun doing so for a few days. Plus, any excuse to swing by The Granite in Bancroft for some wet Cajun wings

And I predict Kid Two to enjoy exploring new and unbabyproofed places

Sandie Reid and her daughter in law Candace Reid rides a float during a Canada Day parade in Cremona, Alberta, on Friday, July 1, 2022. Jeff McIntosh/The Canadian Press. Jack Mitchell
To commemorate the Day of the Canadian Dominion, the Mitchell-Galvanek household will get up early to look at the calendar and realize there is no scheduled baseball: no practice, no game, no lesson, not even in the batting cage; and the penny will drop. We will then proceed to the Halifax Common, each wearing some red or white clothing—but not the full-on Carnival gear of an Ottawa Canada Day. There is normally a flyover at noon, possibly a paratroop drop, and an overall sense of celebration. After there, we'll walk home to avoid the heat (hopefully!) of the day and watch a movie about Canadian history—most likely Hyena Road, which the boys have been asking about and are definitely old enough for. Similarly, this year they will be permitted to remain up to view the fireworks over the harbor. Then to bed, as the baseball schedule only allows for one full day of patriotism.

There aren't many distinctively Canadian

foods that originated with the English-speaking inhabitants of this area who settled west of Montreal. This is due in great part to the fact that the American border remained porous until quite recently. Between 1850 and 1950, it is estimated that a million Canadians immigrated to the United States, while a million Americans reciprocated by migrating here. They brought their own recipes with them. It's also because having a really distinct national cuisine necessitates some form of peasant culture. Things get intriguing when individuals are poor enough to have to stretch out pieces of meat or cook with unusual vegetables. The settlers who cleared the area west of the Ottawa River undoubtedly worked hard, but they were free and owned their farms. They had the privilege of preparing boringly bland, New England-style dinners using the results of their labor.For Victorian Canadian food innovation, as with now, one must look to enterprise. There's a reason Toronto is nicknamed as Hogtown, and in the middle of the nineteenth century, English emigrant William Davies determined that his wealth would be discovered in a pork barrel. He coated his pickled pork loin in yellow dust created from the same peas used to make soup, hoping to sell it to the Royal Navy, which was cutting Ontario's old-growth woods to mill masts for their ships.

Peameal bacon was popular among the colonists 

rather than the Empire's navy. Descendants of them, like myself, know that peameal produces an exceptional sandwich that cannot be found anyplace else. On July 1st, around the middle of the day, I'll be enjoying one with friends and family while sipping a nice locally produced ale. I hope my compatriots enjoy a version of the same item, perhaps Kosher or vegan, or with seltzer instead of beer. That aspect is irrelevant; what matters is the homage to our history. That will pave the road for the future. Richard ShimookaOver the last decade or so, I've come to associate Canada Day with a single person: my grandfather-in-law Ron, whose birthday falls on that date. Usually, there is a party—as this year, when he celebrates his 90th birthday. Many cynical readers may assume that this is an attempt to ingratiate myself with my in-laws' extended family, which it is not (yet). Ron exemplifies many excellent Canadian qualities, including selflessness, hard work, and tolerance, which are worth emphasizing.

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