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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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The Role of Rewards in Building Loyalty in the USA How to Retain Customers in Competitive US Markets

This research provides a practical contribution by comparing literature on loyalty programs and analyzing case studies of actual programs. This practical contribution can help researchers and business professionals learn about loyalty programs and apply them efficiently.The first chapter of this research describes the study's introduction. The second chapter outlines the theoretical underpinning for this investigation. The methodology for this research, including data gathering methods and case selection procedures, is discussed in Chapter. The fourth chapter describes the field research, which included various case studies.The findings of this investigation are presented in Chapter . This involves comparing theoretical and practical facts. Chapter 6 discusses the research's conclusion, debate, limits, and contributions. Determine the full cost of the loyalty program. While some expenses associated with a loyalty program are obvious to management (e.g., start-up and maintenance), Dowling & Uncles identify less visible costs as those that cannot be predicted. study aimed to determine whether consumers believe the system of communicating values is. 

These expenditures could include marketing managers

Time spent on loyalty program activities. Allocating budget for a loyalty program requires caution (Dowling & Uncles, 1997; O'Malley Create a reward plan that motivates buyers to make future purchases. Rewards programs should be tailored to different types of consumers. According to Dowling and Uncles (1997), enrolling in a loyalty program that aligns with a consumer's purchasing pattern can increase profitability. Reinartz & Kumar's (2000) study suggests that business managers should prioritize both short- and long-term clients, as both can be beneficial. Reinartz and Kumar (2000) conducted a study in the general merchandise industry with a sample of 9,167 American households. Plan for certain market circumstances. W. states in his essay "Whence Consumer Loyalty" that in order to secure success,The document was prepared after conducting a thorough investigation on the effectiveness and efficiency of expressing customer value. The study analyzed secondary data from institutions involved in marketing communications, including scientific and commercial applications, as well as primary research conducted regionally on Polish enterprises and marketing communication recipients.The study aimed to analyze consumers' attitudes towards several kinds of communication and their impact on buying decisions. The.

The study used a questionnaire with questions about 

Communicating customer value, with most being closed-ended. It was also the primary research method for the project. Data analysis involved creating tables to compare and highlight relevant features. Direct interviews were performed from March to June 2012 in Poland's Podlasie and Warmia-Mazury provinces. This article presents study findings on how to effectively communicate customer value. This document includes selected findings from a research study on the efficiency of sales promotion methods among Polish enterprises. In 2011, an empirical study was conducted on 17 companies in Podlasie and Warmia-Mazury provinces. Judgmental sampling was used to pick organizations for research, stratified by factors such as staff numbers, revenue, legal structure, and location. Organizations must consider three factors: the shifting definition of loyalty, the feasibility of achieving loyalty, and the profitability of loyalty (based on returns). Reinartz and Kumar's (2000) empirical investigation on the general merchandise industry supports the later of the three difficulties. A study of 9,167 American families found a high correlation between 'customer profitability' and 'customer lifetime.Wirtz, Mattila, & Lwin (2007) found a correlation between switching costs.

Customers face when dissatisfied with their 

Current service provider. According to Wirtz et al. (2007), loyalty programs lead to higher switching costs. Wirtz et al. (2007) conducted an empirical investigation with 283 respondents in Singapore. Data for this study was acquired through door-to-door interviews. Dowling & Uncles (1997) found that switching costs can include psychological costs, such as the loss of a sense of belonging to a program. Loyalty programs that provide accumulating advantages can enhance switching barriers and retain customers (Dowling & Uncles, 1997; Wirtz et al., 2007). Switching can involve enrolling in a new program, familiarizing with its regulations and circumstances (Patterson & Smith, 'duration'). (Reinartz and Kumar, 2000). Longer client lifetimes, achieved through increased loyalty, lead to higher profitability. For the three issues, Oliver effective.The study used non-random sampling to gather information from the Podlasie and Warmia-Mazury provinces. Participants were chosen based on their comfort level to ensure a comprehensive set of data. and consumer involvement in rewards programs. According to Lam, Shankar, Erramilli, and Murthy (2004, p. 297), switching costs are an investment of effort, time, and money that.

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