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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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Why Business Approval is Crucial for US Ventures

Sanusi Bintang is a senior lecturer and doctoral student at the Faculty of Law at Syiah Kuala University in Banda Aceh, Indonesia. His specialty encompasses international contracts, business law, social insurance, intellectual property, and comparative private law. He serves as a legal advisor to the Legal Bereau, Secretariat Office of the Province of Aceh. He received his first law degree from Syiah Kuala University in 1987, followed by a master's degree from Dalhousie University in Halifax, Nova Scotia, Canada in 1994, and a master's degree (LL.M.) from Washington College of Law (WCL), American University (AU), Washington, DC, United States in 2004. He has participated in several national and internationalconferences, including the ASEM Conference Investment and Its Financing: What Causes Private Investment to Remain Relatively Low in Asia in 2010, the International Academy of Comparative Thematic Congress on Codification at National Taiwan University (NTU) in 2012, and the Principles of Asian Contract Law (PACL) Seoul Forum at Seoul National University (SNU) in 2012.

He published journal articles in Jurnal Dinamika Hukum Fakultas Hukum



Universitas Jenderal Soedirman (Unsoed), KANUN Jurnal Ilmu Hukum, Fakultas Hukum Universitas Syiah Kuala (Unsyiah), and Jurnal Hukum Internasional (Volume 12 Number 2, January 2015).Small businesses in developing nations account for 98% of the private sector and play a crucial role in economic growth, job creation, innovation, exports, and other development efforts. Small businesses in developing countries require support from both the public and private sectors. Small businesses face significant challenges due to inadequate financial policy dominance by large corporations, increased risks, and impediments caused by poor financial practices.In Indonesia, small firms have limited access to technology, financial resources, and bargaining power, making it challenging for them to compete effectively.Small businesses have a significant role in job creation, product innovation, and government revenue generation, both in emerging and established countries, including the United States.In the 1970s, 1,332 small enterprises supported by venture capital had a greater impact on U.S. economic growth due to higher investment levels.These tiny enterprises generated around 130,000 jobs, over $100 million in corporation taxes, $435 million in income taxes, and $900 million in exports.As a result, giving financial assistance to small businesses should become a top concern, especially in emerging countries.

Venture capital is one type of small business financing solution



This financial form, originally developed in the United States, can also be used in developing countries with few adjustments (Jurnal Ekonomi dan Pembangunan, Bappeda, Provinsi Aceh).1 See Roger S. Leeds' Financing Small Enterprises In Developing Nations: Learning From Experience Ix, published by Transnational Publishers in 2003. 2. Ibid. 3. Ibid. at ix-x.
Bentley J. Anderson, "Venture Capital and Market Development in Malaysia: The Search for a Functioning Exit Mechanism," 12 WIS. INT'L.J. 1, 1993, pp. 6, 7, 8. Martin Kenney, "Venture Capital," 4 in INTERNATIONAL ENCYCLOPEDIA OF THE SOCIAL AND BEHAVIORAL SCIENCES, edited by N.J. Smelser and P.B. Baltes, 2000, p. 181.In Volume 12, Number 2, January 2015, the article discusses the challenges of implementing venture capital in developing nations.Venture capital in the form of equity, such as common stock, convertible debentures, or other commercial instruments exchangeable to common stock when the company sells or performs an IPO, can supplement traditional small business financing through banking institutions (10). venture capital, including its definition, history, evolution, and major features. The article discusses venture capital in developing countries, including their stage of economic growth and legal framework. Later, it considers various possibilities, such as increasing government involvement, establishing stock markets, and adjusting laws. The essay suggests that venture capital, despite its current low development in poor nations, will become a viable option for financing small enterprises as part of national development initiatives. The analysis will focus on legal perspectives.10 Kenney, supra note 8, at 2. 11 Landa, supra note 4, at 1. 12 Dri-Wefa, The Economic Impact of the Venture Capital Industry on the US Economy: Venture Capital Impact, 1, 2002. 13 Ibid. 182
Jurnal Hukum Internasional, Volume 12 Number 2, January 2015.

THE US VENTURE CAPITAL CONCEPT



A. Definition.What is venture capital? According to Wikipedia, "venture capital" consists of "a specific form of finance supporting small privately own companies judged to have a potential for fast growth."14 Venture capital focuses on high-growth small businesses to obtain higher capital gains than general investments.15 Venture capital is described as a professionally managed pool of funds collected to invest in quickly developing private companies with a clear exit strategy.16 It is a new type of "financial innovation" that is still primarily viewed as an American concept.17 The availability of exit strategies distinguishes venture capital from other types of investments, according to the definition.Venture capital investments are limited to a specific time frame.The venture capital investment model requires a means for companies to resell their investments through an exit.19 Venture capital companies often struggle with inadequate exit strategies.20 Developing countries need a robust stock market and legal infrastructure to enable modern trading practices.Venture capital investments are considered risky due to their involvement in high-risk environments.21 The process is complex, time-consuming, skill-intensive, and has higher risks compared to loans.

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