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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...

The Rise of Online Mindfulness Coaching in the USA

The efficacy of an online 8-week mindfulness-based training program was evaluated in a sample of people working full-time for a Fortune 100 firm in the United States using a randomized waitlist-controlled study. In the intervention and control groups alike, baseline data were gathered. The intervention group (N = 37) demonstrated statistically significant

increases in resilience and positive mood after training, together with notable declines in stress and bad mood. The wait-list control group (N = 65) showed no stated improvements. Assessed were also trait mindfulness and emotional intelligence (EI). Except for empathy, participants in the intervention mindfulness mindfulness program showed gains in all aspect

of trait EI and in trait mindfulness. The control group exhibited declines in resilience and rises in negative mood instead of any favorable changes in these factors.At last, self and colleague ratings of occupational abilities were gathered in the intervention group only and offered early proof that mindfulness training improved performance on important leadership competencies

including competencies connected to decisiveness

and creativity. The current research shows how successful an online-based mindfulness training is.The growing popularity of mindfulness programs in corporate environments can be partially attributed to the increasing corpus of studies spanning multiple different domains of showing advantages of mindfulness-based practices on well-being and performance.With

most of the Mindfulness-bacontrol group utilizing a pre-test/post-test design with no control group, it is difficult to make generalizations about the possible bes with aim of offering a more complete picture of the possible advantages of an online mindfulness-based intervention in the workplace.Previous Mindfulness Intervention Research and Present Study Questions

Trait mindfulness and interventions in mindfulnessPrevious mindfulness-based treatments have found that, in both clinical and non-clinical samples, self-reported trait awareness raises after intervention. Still, previous studies have made use of alternative assessments. Some studies have used the Mindful Attention Awareness Scale (MAAS; Brown and Ryan, 2003) to

treat naire Short Foused the as a trait mindfulness


outcome minn et al., 2019b; Slutsky et al., 2019; so preventing conclusions about the effects of those intervention on trait mindfulness to be drawn. We chose to use the FFMQ-SF in the current study and hypothesised that, relative to a randomized waitlist control group (H1), the mindfulness components would improve following the mindfulness training. Using the 8-week

Mindfulness Based Stress Reduction (MBSR; Kabat-Zinn, 1982, 1990) program in a high-stress job, mindfulness interventions and well-being reported reductions in anxiety and negative mood and improvements in immunological function. Reductions in self-reported perceived stress (Klatt et al., 2009; Wolever et al., 2012; Bazarko et al., 2013; Malarkey et al., 2013; Aikens et al., 2014; Chin et al., 2019a,b) have also been documented by other

interventions and samples Mindfulness meditation may even cause changes in brain structure and function in areas linked with meta-awareness, body awareness, self-regulation, emotional control, attention, and memory, according to some neuroscientific studies (Fox et al., 2014) Along with acting with awareness and intention, mindfulness is a multifarious concept

consisting of the observation of moment


to -moment events in a nonjudging, nonreactive, inquiring manner (Kabat-Zinn, 1990, 2003; Bishop et al., 2004; Shapiro et al., 2006; Brown et al., 2007). One can develop this nonjudging connection with their present moment experience either in daily life or during official meditation practice (Brown and Ryan, 2003, 2004; Glomb et al., 2011). One's experience of the present moment is "decentered," moving from a closely fused personal

identification with ideas and feelings to a broader awareness, with space between thoughts, feelings, and reactions for more flexible thought and behavioral patterns to emerge (Bishop et al., 2004; Shapiro et al., 2006) Mindfulness-based therapies are being carried out in non-clinical as well as clinical environments (see Chiesa and Serretti, 2009; Khoury et al., 2015 for meta-analyses); they are also being done in organizational contexts increasingly. Mindfulness

should, according to organizational psychologists, help workers by raising awareness and self-regulation, so improving workplace performance, relationships, and well-being (Glomb et al., 2011; Dane and Brummel, 2013; Hyland et al., 2015; Good et al., 2016). Many scholars, meantime, have urged additional study on mindfulness in practical contexts (Glomb et al., 2011; Dane and Brummel, 2013; Good et al., 2016; Creswell, 2017; Lomas et al., 2017).

Conclusion

Few high-quality mindfulness interventions, according to Lomas et al. (2017), have been carried out in organizational environments as opposed to healthcare and learning environments. More generally in a recent review Eby et al. (2017), less than one-third of mindfulness intervention studies included a randomized waitlising program for enhancement. Grants Office Europe, LLC is a full-service provider of strategic grantsdevelopment services

for municipalities, education institutions, non-profit organizations, healthcare providers, and technology industry partners. Our approach to proposal development is based on collaboration and open communication among team members and clients. Our aim is to lower risk and shrink the investment of time and resources required for our clients to pursue grant funding. Our grant writers work directly with clients to help develop all elements of the project,

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