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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29 

billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing,

"influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maan, 20). From Rs. 900 crores in 2021 to Rs. 22200 crore in 2025, the 

value of the Indian influencer marketing

sector is expected to rise at a compound annual growth rate of 25% over the following five years (Basuroy, 2023). The industry is predicted to soar to hitherto unheard-of heights because to the fast rise in the number of creators and the increasing number of brand-artist collaborations (Social Beat, 2022).Unlike popular assumption, influencer marketing is not e. High-profile persons have influenced consumer buying choices for millennia. Over what 

to take in the 17th and 18th centuries, people turned to the advice of kings, queens, and popes. Although Roscoe Arbuckle declined to support Murad cigarettes from the 1990s through 2011 (Afaqs News Bureau, 2022), he chose to do so in the early 1900s. As internet usage surged in the 2000s, you no longer had to be a superstar to be an influencer.Writing about travel, children, food, and the like, bloggers exploded in popularity and the lifestyle 

business sector was established. The 2010s were dominated by social media; influencer marketing as we know it now began to emerge. Influencer marketing is now a billion-dollar sector with people from various walks of life, interests, and businesses.Social media, particularly Instagram, transformed influencer marketing in 2010 since it provided a venue with unmatched reach and availability.Early Instagram members that joined were able to 

compile substantial committed following

Instagram's user base expanded quickly in the years that followed, rising from 100 million users in 2013 to over a billion currently and alongside it influencer marketing. ("Why Instagram Is the Best Platform for Influencer Marketing," 2019) Of the influencers surveyed in 2019, 92% said Instagram was their preferred networking tool. 86% of companies include 

influencer marketing into their marketing budget by the end of the decade. Users of social media are used to seeing sponsored content and could even intentionally hunt it out to find something they might like.Certainly the Mecca of influencer marketing is Instagram.For instance, Selena Gomez interacts with every one of her Instagram posts and boasts over 144 million followers. A single picture she posted in 2018 has worth of $3.4 million (Maxim, 2018). 

She pays a hefty price though one postSelena promotes for a company might go upwards of $800,000 (Mejia, 2018).Although big organizations might rely on celebrities like Selena Gomez as influencers, these classic figures are so costly that smaller companies have started and will continue to gain from the success of what is known as "microinfluencers" (Appel et 

Though less well-known than celebrities

micro-influencers have committed, loyal following typically more specialized in nature. Their following could range from a few thousand to hundreds of thousands of people (Main, 2017). Since these influencers are usually regarded as more real and honest than conventional celebrities, influencer marketing has grown increasingly appealing to marketers (Enberg, Viewers are drawn to these people and interaction is encouraged by their consistent 

experience" in the subjects they cover.Furthermore, by using these influencers, the organization may interact with consumers more effectively via first-person narrative, which is regarded as being warmer and more real than ads (Chang et al., 2019). oke them), he rose to become among the first famous influencers in the business. Celebrity sponsorships shot 

through the 1980s and 1990s. Michael Jordan endorsed everything from Mcdonald's to Wheaties to his Air Jordans and Gatorade. Jennifer Aniston's support of L'Oreal persuaded ladies that they too could have Rachel Green's (The character played by Aniston in the TV program "Friends") hair. Still recognized today, Cindy Crawford and The Spice Girls created 

Conclusion

legendary Pepsi commercials (Brenner, 201). From soaps to autos and pan masala (Afaqs News Bureau, 2022), even the great Indian actor Shah Rukh Khan has endorsed. Early 1990s saw him seleon the way that businesses work on a global level. The interest in e-marketing from an academic and managerial view has increased significantly over the years (Eid & ElGohary, 2013). Rapid growth within the technological environment requires 

businesses to constantly re-evaluate their business and organizational models including marketing efforts, in order to adapt to the changes within the environment (Cristafaro, 2019). As stated by Goldenberg et al. (2009), growth processes are essential to marketing and new product adoption, which is in part governed in part by WOM through the diffusion of innovation. ted to represent Pepsi as a brand ambassador. The actor kept showing on 

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