The Future of Media Buying in a Privacy-First World

marketing is defined as the marketing and business process of creating and distributing valuable and engaging content to attract, acquire, and engage a clear target audience with the goal of driving profitable customer action. The characteristics of the internet have made the internet a unique and different medium from conventional media. Marketing 

actors are also required to change their marketing mindset. New media has brought interactivity which encourages more personal two-way communication between marketers and their targets. Therefore, dialogue-based communication is further developed as a communication process between marketers and consumers (Setiawan & Rachamawti, 2019). Content in the marketing concept can take various forms. As just mentioned: images, videos, 

audio, writing, and so on. Apart from its form, we can also differentiate content from its nature: entertaining, educational, emotional, and so on. But the most important thing is, the content must be interesting. If the content cannot make other people interested in listening, it means that the company has failed in its content marketing efforts. Content marketing is providing information to consumers to help them decide to buy a product, increasing added value when using a product, and providing entertainment without compromising the achievement of 

Company goals through unobtrusive 

promotional methods. Content marketing is a marketing strategy by producing content that aims to provide persuasive information to targets (consumers) about the products being marketed. Persuasion is an invitation by providing good reasons and prospects to convince. This marketing strategy approach is focused on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly defined audience, and overall to 

encourage customer action that can generate profits (Saraswati & Hastasari, 2020). Thus, the function and purpose of content marketing is to educate consumers and become a bridge that connects producers and consumers to form a pleasant communication process through information from the content they own. This means that content marketing is not a strategy to market products or services directly but rather an effort to create content that aims to 

influence consumers to make purchases, or the content being marketed will influence consumers in purchasing decisions. Using a content marketing strategy aims to attract and retain customers by consistently creating and curating valuable and relevant content. In this digital era, the In this research, the approach used in this research is a qualitative approach. Using a qualitative model approach, researchers will explore content marketing strategies in 

Increasing consumer interaction 

with social media users. The type of research used is a case study. This type of case study research is intended to obtain a complete and in-depth description of content marketing strategies in increasing consumer interaction with social media users at Nurul Jadid University. Researchers will go directly to understand and observe content marketing strategies in increasing consumer interaction with media users. social studies at Nurul Jadid 

University. This research was conducted at Nurul Jadid University Paiton Probolinggo. This location was chosen due to researchers' limited access to the outside world, as well as students making purchases via social media. The main instrument in this research is the researcher himself. Considering that this type of assessment is qualitative research, the researcher acts as the main instrument and data collector in order to obtain valid data in 

accordance with the research objectives. Supporting instruments in this research are interview guidelines, observation guidelines, cellphones, and so on.members from various companies were routinely seen avoiding client interaction during the airport's diagnostic stage: marching across the facility, caps pulled down, heads down, work badges removed on route to their places of employment. Were these only cranky employees? Quite the opposite. 

Focus groups found that lacking 

answers, attempted to avoid handling questions from visitors. Many lacked basic navigation throughout the airport complex or even tools to assist consumers. The result is that companies have to bring frontline employees closer to consumers so they can be customer-experience leaders. Changing the consumer experience calls for a compelling employee experience. Establishing a shared dreamSuperior customer-experience programs' very 

front-stage character calls for a shared ambition that can act as a lighthouse for strategic decisions and implementation. Otherwise, a business plan meant to enhance the client experience will only help to get so far.At Disney, for example, for examsThese ideas connected the employees with the fundamental drivers of customer experience. Not one of 

the frontline staff members required knowledge of the intricate regressions applied in IWhen most businesses prioritize customer experience, they consider touchpoints—the one--of-a-kind interactions between consumers and various corporate operations and products. Reason dictates this.It is really straightforward to develop into operations and represents responsibility and organization. Businesses want to make sure the encounter with their product, customer 

Conclusion

service, sales force, marketing materials will satisfy their consumers. But this compartmentalized attention on specific touchpoints ignores the larger and more  crucialpicture: the customer's end-t -end experience. You can only truly grasp how to meaningfully increase performance by seeing the customer's experience through his or her own eyes along the whole route taken.Customer paths comprise many events both before, 

during, and following the encounter of a good or service. Usually spanning several channels and touchpoints, journeys might be protracted days or weeks. One classic is bringing on a new client. Another is fixing a technological problem, improving a product, or assisting a client in forwarding a service to a new residence. From customer defection and drastically higher call volumes to lost sales and reduced employee morale, our research reveals that 

companies that neglect to value the context of these events and manage the cross-functional, end-to-end experiences that shape the customer's view of the business can set off a flood of negative consequences. Those who give the consumer the best experience from beginning to end along the road should thus anticipate to raise customer satisfaction, increase sales and retention, lower end-to- end service cost, and raise employee satisfaction.

In the multitouchpoint, multichannel, always-on, hypercompetitive consumer marketplaces of today, this is especially true. The expansion of possible points of interaction across new channels, devices, applications, and more makes consistency of servicedentify customer preferences. They could streamline what was required so well that, independent of their company, all of them could implement with great success.More than fifty staff members meet