The Intersection of Creativity and Data for Marketing Analysts

This research aims to find out the influence of video marketing promotion and brand awareness in influencing consumer purchasing decisions of Yamaha Motor Samples used by 60 respondents who are yamaha motor consumers working in  is primary data in the form of the dissemination of questionnaires in  respondents who are as consumers in

The analysis tool uses data quality test analysis tool in the form of validity test and reliability test, Classic Assumption Test, Determination Coefficient Test (R2) multiple linear regression, simultaneous test (F test) and partial test (t test). The results showed that the X1 variable (Video Marketing) and the  variable (Brand Awaseness) all statements or polls were declared valid and reliable, and passed the classic assumption test and all variables were 

declared to have a partial or simultaneous effect on variabl Y (Purchasing Decision).any marketers know they should be using video strategically, but often create video content simply to check off a box. In reality, video marketing is all about using video creatively to achieve your business goals. Views alone don’t define video marketing, which is why it’s best to focus 

on what you’re trying to accomplish from a marketing perspective (the message) instead of developing a strategy around video itself (the medium). If you feel like your video marketing efforts aren’t paying off, it might be because you’re treating the video as the means to the end. That’s a no-go! You can’t deny the perks of embedding video on your site. aving embedded videos can boost your search engine visibility and even encourage visitors to

Called a marketing network video marketing

Now that you’ve recorded your first video, it’s time to find it a home. Before you run over to the nearest and biggest hosting platform (cough, YouTube, cough), you’ll want to nail down how you want to use your videos, first. Not all video hosting platforms are created equally. YouTube can be great for improving video discoverability but not so great for providing an 

uninterrupted video experience or for capturing leads. YouTube is owned by Google and is designed to keep viewers deep in the YouTube universe. ave you ever noticed how many ads and related video links you encounter on a YouTube video ow likely are your video viewers to get distracted by other content that isn’t yours? ore food for thought in the video below. 

expenditures by building high customer loyalty. They estimate individual customer lifetime value and design their market offerings and prices to make a profit over the customer’s lifetime. Marketing must skillfully conduct not only customer relationship management but partner relationship management as well. Companies are deepening their partnering 

Arrangements with suppliers and distributors top tools

seeing them as partners in delivering value to final customers so everybody benefits. Integrated Marketing Integrated marketing occurs when the marketer devises activities and programs to create, communicate, and deliver value for consumer such that “the whole is greater than the sum of its parts.” Two key themes are that  many different marketing activities can create, communicate, and deliver value and marketers should design and 

implement each marketing activity with all other activities in mind. When a hospital buys an MRI machine from General Electric, for instance, it expects good installation, maintenance, and training services to go with the purchase. All company communications also must be integrated so they reinforce and complement each other. A marketer might selectively employ television, radio, and print advertising, public relations and events, and PR and Web site 

communications so each contributes on its own and improves the effectiveness of the others while delivering a consistent brand message at every contact. Internal Marketing Internal marketing, an element of holistic marketing, is the task of hiring, training, and motivating able employees who want to serve customers well. Smart marketers recognize that marketing activities within the firm can be as important as, or even more important than, those directed 

Outside the company Performance Marketing

Performance marketing requires understanding the financial and nonfinancial returns to business and society from marketing activities and programs. As noted previously, top marketers are increasingly going beyond sales revenue to interpret what is happening to market share, customer loss rate, customer satisfaction, product quality, and other measures. They are also considering the legal, ethical, social, and environmental effects of marketing 

activities and programs. When they founded Ben & Jerry’s, Ben Cohen and Jerry Greenfield embraced the performance marketing concept by dividing the traditional financial bottom line into a “double bottom line” that also measured the environmental impact of their products and processes. That later expanded into a “triple bottom line” to represent the positive and negative social impacts of the firm’s entire range of business activities. Some firms have 

to live up to their legal and ethical responsibilities, and consumers are demanding more responsible behavior. One research study reported that at least one-third of consumers around the world believed that banks, insurance providers, and packaged-food companies should be subject to stricter regulation.25 Updating The Four Ps Many years ago, McCarthy classified various marketing activities into marketing-mix tools of four broad kinds, which he 

Conclusion

Like we mentioned before, video is just the vehiclebyour marketing strategy should be the engine that drives your message. To make an effective video, you’ll also need a great marketing strategy behind it. Before you start making your video, it’s critical that you understand your marketing funnel and determine your primary goal from the start. This will help you keep your content focused and will make the success of your video much easier to 

reflects, in part, internal marketing and the fact that employees are critical to marketing success. Marketing will only be as good as the people inside the organization. It also reflects the fact that marketers must view consumers as people to understand their lives more broadly and not just as shoppers who consume products and services. Processes are all the creativity, discipline, and structure brought to marketing management. Marketers must ensure 

that state-of-the-art marketing ideas and concepts play an appropriate role in all they do, including creating mutually beneficial long-term relationships and imaginatively generating insights and breakthrough products, services, and marketing activities. Programs are all the firm’s consumer-directed activities, encompassing the old four Ps as well as a range of other marketing activities that might not fit as neatly into the old view of marketing. Regardless of