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5 Ways Influencer Marketing Can Benefit Small Businesses

Billion of people use social media globally, and it has become fast clear that one of the technologies defining our generation. Facebook states to have 2.38 billion monthly active users and 1.56 billion daily active users (Facebook, 2019). With 42.3% of the global population accounted for, the total number of social media users estimated to reach 3.29  billion in 2022 eMarketer, 2018. Given the enormous potential audience accessible who spends many hours a day on social media, it is not surprising that marketing teams of different companies have embraced social media as a marketing tool. One such very popular social media marketing strategy is influencer marketing. Under this type of marketing, "influencers—people with a sizable following on social media platforms—endorse a company's goods or services to their following. From a market worth of $1.7 billion in 2016 to $13.8 billion in 2021, influencer marketing has demonstrated amazing expansion over the previous six years (Maa...
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Brazilian Presence in the U.S.: Which State Is Home to the Most?

The beef between the two countries were hella intensified by the differences popping off in the diplomatic scene.

 The vibes when prez Goulart hit up the US in April '62 and when Finance minister San Tiago Dantas pulled up in March '63 were straight up disappointing.But, like, the military regime of Brazil and the Salazar government in Portugal?  OMG, as Foreign ministers (1964-66 and 1966-67, respectively) in the Castello Branco government, Vasco Leitão da Cunha and Juracy Magalhães were totally vibing with continental unity and solidarity, you know? They were all about those principles outlined in the hemispheric collective security concept.Minister Juracy Magalhães' statement that "what's good for the United States is lit for Brazil" became hella emblematic of the new vibe of the country's foreign policy. 


That perspective led to decisions like totally cutting ties with Cuba and joining the military operation for the invasion of the Dominican Republic in 1965, when Brazil was all like "let's do this" and sent 1,100 soldiers as part of the Inter-American Peace Force. Besides being all for the US intervention, the Brazilian government totally backed the idea of creating a permanent force to protect "hemispheric security". Like, yo, if the Castello Branco administration had gotten the support, they would've totally sent a Brazilian squad to the Vietnam War, you know? The vibes of being tight with the United States were boosted by moves that flexed on the restrictions to foreign cash flow and foreign companies in Brazil. An effort to flex on international credit agencies, foreign investors, and the US was lowkey attempted to regain clout. The entry of foreign capitals was like, totally encouraged, you know? And we were all like, expecting the Alliance for Progress to become a major source for external financial support, ya feel me? The first signs of change were noticed two years after the military coup, when some major economic moves were made and they were like, trying to totally revamp the country's image. The vibes with the United States were still important, but it didn't automatically mean we were on the same wavelength anymore. The inter-linking of the Brazilian international initiatives with economic interests led foreign policy under Foreign minister Magalhães Pinto to be labeled "diplomacy for prosperity".

Yo, within military circles, there was like this mad evaluation of the relations with the United States in the previous period that was gaining hella ground.

 

A rev of the Brazilian ideological vibe in world politics was made easier by the temporary burnout of the bipolar showdown during the détente years. The "ideological boundaries" set by Brazilian foreign policy were like totally reinforced while the results of the economic policy were like solidifying the choice for the "national-developmental" model. During the years Gibson Barboza was foreign minister (1969-1974) Brazil's international affairs were like, three vibes: first, they were all about supporting military governments in Latin America, you know, like an ideological thing; second, they were hating on the tension between the US and the Soviet Union, calling out their power games; and third, they were all about Brazil flexing its economic power and demanding more respect in the international system.Thus, new vibes and goals were popping up, linked to the vibe that Brazil was leveling up in the world economic system. In international forums, its main vibe was all about "collective economic security". The vibes to flex as a leader in the Third World made Brazil appreciate multilateral diplomacy, as you could peep at the United Nations Conference on the Environment (1972), the GATT meeting in Tokyo (1973), and the Conference on the Law of the Sea (1974). This new vibe was like the foundation for a major glow-up in our ties with the United States; we were all about being different from the other Latin American countries and having those special connections, you know? The vibes of Araújo Castro as ambassador in Washington at that time totally helped in reevaluating the connections with the American government.Autonomy, but make it extra lit  This phase starts with the Ernesto Geisel gov, when Brazil opened a new chapter in domestic and external vibes. The military regime was like, "Yo, let's start making moves towards political opening and find some lit new stuff for our foreign policy design." 

OMG, like, under foreign minister Antonio Francisco Azeredo da Silveira (1974-1979), the vibes of bringing the country back into the world system were totally revamped. 


The basic vibes of the Brazilian international game plan were like: being all about autonomy, treating all states as equals, respecting self-determination, and not getting involved in other countries' business. Plus, we're all about peace when it comes to settling disagreements. Like, Brazilian foreign policy is all about being totally committed to autonomy and universalism, you know? It's like, no more automatically aligning with the United States, ditching those old ideological conditions from the Cold War, and embracing a Third World identity. So rad! Yo, like, there's some lit stuff happening between the Ministry of External Relations and the armed forces. They're all about expanding Brazil's autonomy in security, redefining military relations with the US, negotiating a nuclear agreement with Germany, and boosting Brazilian exports of military gear. It's all about that hustle, ya know? In dis period, some major changes went down in US-Brazil relations, ya know? At first, the vibe was to like totally vibe with Washington and switch up the whole alignment thing for a "special relationship" vibe. With this vibe in mind, minister Azeredo da Silveira and secretary of State Henry Kissinger signed a "Memorandum of Understanding" in 1979. It was lit because it created a way for them to chat every semester about political and strategic stuff they both cared about. That initiative started to fade in the next year, when Jimmy Carter got elected and totally shifted the vibes of American international policy, which obviously had an impact on our relationship with Brazil.

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